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Lisa Hagendorf

Top-level PR & Comms Executive, Startup & Small-Biz Champion, PR Agency Founder

Lisa Hagendorf is the President and Founder of Centerpiece Public Relations, Inc., a firm she established in 2013. With over 25 years of experience in public relations and communications, she has built a notable career that includes roles in both in-house leadership at major global brands and agency counsel for more than 100 startups. After moving from New York to South Florida in 2016, she has focused on providing PR consulting services to innovative small businesses and startups across various industries, including healthcare technology, automotive tech, and education tech.1

Hagendorf's expertise encompasses a wide range of PR services such as media relations, communications strategy development, media training, and writing for various formats including press releases and executive bios. Her approach is characterized by a strong emphasis on thought-leadership positioning for her clients, which typically range from pre-launch to five years old and are often in early funding stages.1

Throughout her career, she has secured significant media placements for her clients in outlets like CNBC Make It and Fast Company, leveraging a robust network developed over her extensive career.1

Highlights

Apr 18 · linkedin

In 2000, I was living in San Francisco during the dot-com boom and working at Edelman SF. I was asked to work on a small, unknown startup called Netflix. No one even had a DVD player and in order for media to demo the service, we bought dozens of DVD players at Best Buy and loaned them to journalists. ALL red envelopes were funneled through ONE location in their Los Gatos HQ in CA, and it could take a full week to reach the consumer, depending on how far away they lived. This account (pre-IPO, too!) was one of the highlights of my PR career. RIP to the last of these red DVD envelopes that will always hold a special place in my career...and my heart! #netflix #pr #career #startup

Jan 13 · linkedin

Middle management can be a company's secret weapon in binding an organization together. One of the most meaningful ways to help this "magic middle" thrive is lateral mentoring. Sage advice from Notion Consulting Christine Rinaldi Andrukonis. Thanks Fast Company Lydia Dishman! #mentoring #nationalmentoringmonth #middlemanagement #changemanagement

Related Questions

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Lisa Hagendorf
Lisa Hagendorf, photo 1
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Location

Miami-Fort Lauderdale Area