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Lisa Helminiak

(She/Her) Human-Centered Design Leader - Strategist - Change Agent

Lisa Helminiak is the founder and CEO of Azul Seven, an innovative consultancy in Minneapolis, MN, recently acquired by OST (ostusa.com). She specializes in humanizing business and enhancing customer experiences to drive improved outcomes and loyalty.

Azul Seven, under Lisa's leadership, focuses on design thinking, service design, user experience, and behavior design to create lasting, customer-centric solutions. The consultancy collaboratively researches customer needs, analyzes data, innovates ideas, and tests prototypes to deliver ready-to-implement designs.

Lisa's expertise encompasses insight generation, strategy development, service design, customer experience enhancement, and UX design. Through training programs, she imparts knowledge on design thinking, brand exploration, and behavior design to help individuals and organizations stay relevant and thrive.

Lisa Helminiak holds educational qualifications from Dartmouth College, Stanford University, University of MN, and Boston University, covering leadership, business administration, persuasion design, instructional design, and international studies. Her professional experience includes roles at Open Systems Technologies, space150, Helminiak & Company LLC, Larsen Design + Interactive, and Connecting Images.

Lisa Helminiak
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Location

Greater Minneapolis-St. Paul Area