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Lisa Valtierra

CIEN+, Director Healthcare Client Services

Lisa Valtierra is a leading cross-cultural marketing and advocacy expert in the pharmaceutical and healthcare fields.1 She currently serves as the Executive Director of Health & Wellness at CIEN+, a position she has held since February 2022.1 Valtierra has extensive experience in crafting Spanish and English campaigns that resonate with U.S. Latino consumers and broader audiences.1

Career Highlights

  • Executive Director, Health & Wellness at CIEN+ (February 2022 - Present)1
  • CEO and Founder of Audaz, Inc., a virtual reality program teaching anxiety management skills (February 2020 - Present)1
  • Founder of Valtierra Consulting (March 2016 - Present)1

Education and Achievements

  • Bachelor's Degree in Communications Studies from the University of California, Los Angeles1
  • Ascent Fellow in Executive Leadership at Dartmouth College's Tuck School of Business (2013-2014)1
  • Recipient of multiple awards, including the Diversity & Inclusion Champion Award from Boehringer Ingelheim Pharmaceuticals, Inc. (2014) and Outstanding Multicultural Marketer of the Year (2014)1

Valtierra is known for her ability to inspire creative and business teams to produce award-winning marketing efforts, with a keen awareness of cultural sensitivities within the Latino community.1 Her expertise lies in pinpointing effective Hispanic and broader mass media channels for resource allocation.1

Highlights

BHM-Winter-Summit-2023

Related Questions

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Location

Los Angeles, California