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Lisa Wilding-Brown
Chief Executive Officer at InnovateMR, SampleCon BOD member, Former ESOMAR Council Member, MRS Research Hero 2021, Insights Association Laureate, Founding Member of Multicultural Insights Collective, WIRexec, Insight#250
Lisa Wilding-Brown is the Chief Executive Officer of InnovateMR, a full-service sampling and ResTech company based in Calabasas, California.13 She was appointed to this role in September 2021, after serving as the company's Chief Research Officer since its inception in 2014.14
With nearly 20 years of experience in the market research industry, Wilding-Brown has developed expertise in executive business leadership, product innovation, sampling and survey design, panel development and management, and mixed-mode field management.25 She is known for her passion for building strong relationships and driving innovation and efficiency in the research sector.2
Throughout her career, Wilding-Brown has held various positions in the industry, including:
- Executive team member at uSamp, where she developed the company's global panel and led its mobile business division2
- Project manager and panel team member at Harris Interactive, where she played a key role in developing the company's first full-service online project management practice2
Wilding-Brown is also actively involved in industry organizations and initiatives:
- Elected member of the ESOMAR Global Council (2021-2023)25
- Founding member of the Multicultural Insights Collective25
- Inaugural member of the Insights Association's Laureate Program25
- Board member for MMRA and UTA's Master of Science in Marketing Research2
Under her leadership, InnovateMR has focused on delivering transformational research strategies by leveraging technology-enabled solutions to accelerate insights for agencies and brands.23 In 2021, she and her team launched the Vision Suite, a fully integrated research platform designed to democratize and make insights more accessible.2
Wilding-Brown is a graduate of the State University of New York at Geneseo, where she earned a double BA in International Relations and Communication, graduating Magna Cum Laude.2 She also pursued graduate studies in Politics & History at University College Dublin.2



