Suggestions
Lizanne Falsetto
CEO, Wellness & Longevity Futurist, Protein Pioneer, Founder of thinkThin®
Lizanne Falsetto is a prominent figure in the food and nutrition industry, known for her innovative approach to developing healthy food products. Here's an overview of her career and achievements:
Entrepreneurial Journey
Lizanne Falsetto is the founder and CEO of betterland foods™, a company focused on creating sustainable and healthier food options.1 Her entrepreneurial journey began in the 1990s when she created thinkThin®, a revolutionary protein bar that became one of the most sought-after health foods on the market.1
Pioneering Achievements
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Protein Expert: Falsetto is recognized as a prescient food pioneer and protein expert who understood the benefits of a high-protein, low-sugar lifestyle long before it became mainstream.1
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Industry Disruptor: She was one of the first in the industry to highlight "gluten-free" on product packaging, paving the way for the nutrition bar retail category.1
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Successful Exit: After a 20-year tenure as CEO, thinkThin® was acquired by Glanbia in late 2015 for $217 million.3
Current Ventures
After the sale of thinkThin®, Falsetto founded betterland foods™ in 2020. The company is committed to creating:
- Delicious foods that are part of a brighter food future
- Products that are better for human health and the planet
- Innovative solutions in several food categories1
Notable Products
- betterland milk™: The world's first cow-free dairy alternative milk made with microbes to hit retail shelves.2
- woo™ chocolate bars: A new chocolate bar product launched under the betterland foods™ brand.4
Personal Background
- Falsetto's background includes a career in modeling before entering the food industry.2
- Her Italian heritage influences her passion for cooking and creating nutritious, delicious meals.3
Industry Recognition
Lizanne Falsetto is an active member of the Young Presidents' Organization (YPO), a board member of the Global Health & Wellness Network, and a Mayo Clinic Champion.1
Falsetto's career demonstrates her ability to identify market trends, innovate in the health food sector, and successfully build and scale businesses in the competitive food industry.
Highlights
Ladies over 45: It's time to talk about strength training.
As we age, our focus on health naturally shifts. The hustle and bustle of our younger years gradually give way to a more intentional approach to wellness.
For women over 45, this shift is critical, especially when it comes to maintaining strength. One of the most impactful ways to support our bodies during this time is by incorporating muscle work into our routines.
Perimenopause and menopause bring significant changes—declining estrogen levels, decreased muscle mass, and increased abdominal fat. All of these changes highlight the importance of strength training during this stage of life.
Why is strength training so important?
Regular strength training can counteract muscle loss associated with aging, manage the symptoms of perimenopause and menopause, regulate mood, improve sleep, and even reduce hot flashes. Plus, it gives an incredible boost of energy!
If you’re like me and want to make the most out of your workouts, here are a few tips I’ve gathered along the way:
➔ Incorporate Protein Wisely: Aim for 1 gram of protein per pound of your goal weight, spread across three meals. For example, if your goal weight is 140 pounds, aim for 140 grams of protein each day. This has been a game-changer, especially when I started focusing on quality sources of protein.
➔ Post-Workout Protein: Consume 30 grams of protein within an hour after your workout. This helps with muscle recovery and growth. I’ve found that animal protein works best for me, but it’s important to find what suits your body.
➔ Stay Active on the Go: Traveling? Set yourself up for success by being prepared. I travel with resistance bands—they’re versatile and perfect for strength training on the go. Combined with my commitment to walking 12,000+ steps daily, I'm able to maintain strength and bone health, no matter where life takes me.
By embracing strength training and small, consistent habits, we can lead vibrant, independent lives.Staying strong and healthy isn’t always easy, but it’s absolutely worth it.
Ladies over 45, we owe it to ourselves to invest in our well-being.
By embracing strength training and small, consistent habits, we can continue to lead vibrant, independent lives—and feel amazing while doing it.
To your vitality, Lizanne Falsetto
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