Sign In

Lizanne Falsetto

CEO, Wellness & Longevity Futurist, Protein Pioneer, Founder of thinkThin®

Lizanne Falsetto is a renowned CEO and food pioneer, known for revolutionizing the health food industry with the creation of the thinkThin® bar at her kitchen table. With a strong emphasis on high-protein, low-sugar lifestyles, Lizanne's visionary approach predated the popularization of the ketogenic diet by two decades. Her innovative product not only gained global recognition but also set new standards by being among the first to label products as 'gluten-free,' leading to the establishment of the nutrition bar category in retail. With a successful 20-year tenure as CEO of thinkThin®, Lizanne guided the brand to remarkable growth before its acquisition by Glanbia in 2015.

Continuing her passion for protein innovation and wellness, Lizanne collaborated in 2021 to create betterland milk™, a cow-free dairy milk utilizing precision fermentation whey protein, and woo™ bars, the pioneering chocolate bars made with the same technology. Beyond her entrepreneurial ventures, Lizanne provides strategic guidance to CEOs, female founders, and startups, drawing from her extensive expertise. As a sought-after speaker and media personality, she has been featured in prestigious publications and platforms like Fast Company, TIME, Forbes, NBC, FOX, and CBS.

Lizanne is actively involved in the Young Presidents’ Organization (YPO), where she serves as a board member and will assume the role of Chair for the Global Health & Wellness Network in 2024. Her past roles include founder positions at betterland foods™ and thinkThin, CEO roles at Holistic Success Network and LF Advisory, and hosting engagements at Business Rockstars. Prior to her entrepreneurial ventures, Lizanne also made a mark in the modeling industry as an international model representing Ford, Elite, and Chadwick’s.

Highlights

Sep 4 · linkedin

Ladies over 45: It's time to talk about strength training.

As we age, our focus on health naturally shifts. The hustle and bustle of our younger years gradually give way to a more intentional approach to wellness.

For women over 45, this shift is critical, especially when it comes to maintaining strength. One of the most impactful ways to support our bodies during this time is by incorporating muscle work into our routines.

Perimenopause and menopause bring significant changes—declining estrogen levels, decreased muscle mass, and increased abdominal fat. All of these changes highlight the importance of strength training during this stage of life.

Why is strength training so important?

Regular strength training can counteract muscle loss associated with aging, manage the symptoms of perimenopause and menopause, regulate mood, improve sleep, and even reduce hot flashes. Plus, it gives an incredible boost of energy!

If you’re like me and want to make the most out of your workouts, here are a few tips I’ve gathered along the way:

➔ Incorporate Protein Wisely: Aim for 1 gram of protein per pound of your goal weight, spread across three meals. For example, if your goal weight is 140 pounds, aim for 140 grams of protein each day. This has been a game-changer, especially when I started focusing on quality sources of protein.

➔ Post-Workout Protein: Consume 30 grams of protein within an hour after your workout. This helps with muscle recovery and growth. I’ve found that animal protein works best for me, but it’s important to find what suits your body.

➔ Stay Active on the Go: Traveling? Set yourself up for success by being prepared. I travel with resistance bands—they’re versatile and perfect for strength training on the go. Combined with my commitment to walking 12,000+ steps daily, I'm able to maintain strength and bone health, no matter where life takes me.

By embracing strength training and small, consistent habits, we can lead vibrant, independent lives.Staying strong and healthy isn’t always easy, but it’s absolutely worth it.

Ladies over 45, we owe it to ourselves to invest in our well-being.

By embracing strength training and small, consistent habits, we can continue to lead vibrant, independent lives—and feel amazing while doing it.

To your vitality, Lizanne Falsetto

Sep 3 · linkedin

Please enjoy the latest edition of the YPO newsletter, where we bring you the most recent developments, insights, and stories from our dynamic network.

Whether you're looking to stay informed, get inspired, or connect with fellow members, this newsletter has something for everyone.

Dive in and discover what’s new!

Lizanne Falsetto
Add to my network

Location

Beverly Hills, California, United States