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Lori Feldman

Chief Marketing Officer at Wasserman

Professional Background

Lori Feldman is a distinguished marketing executive with over 25 years of strategic marketing experience in the music and entertainment industry. Currently, Feldman has made significant contributions as a prominent figure at Wasserman, renowned for her strategic vision and ability to forge impactful partnerships with some of the largest global brands. Her career trajectory showcases a commitment to innovative marketing practices and a deep passion for music. Before her tenure at Wasserman Music, she served as the Chief Marketing Officer (CMO) at Paradigm Talent Agency, where she guided the firm in developing its marketing strategies and artist promotion initiatives.

Feldman's extensive experience also includes a notable position as the Executive Vice President (EVP) of Strategic Marketing at Warner Records. In this role, she led a vibrant team dedicated to creating comprehensive marketing platforms and commercial opportunities geared towards the label's diverse roster of artists. Her responsibilities encompassed overseeing video marketing efforts and establishing Warner’s first-ever sync department, which represented the Warner roster to film, television, ad agencies, and gaming clients. Additionally, under her leadership, select soundtracks for films and television were executive produced, further enhancing Warner's influence within the entertainment sector.

Lori Feldman's professional journey began in the realm of college marketing and video promotions at Virgin Records. Joining the Warner Bros. Records team in 1995, she made a notable impact throughout various positions, including Senior Director of Music Video Promotion, Vice President of Music Video Marketing, and Senior Vice President of Brand Partnerships and Music Licensing. Throughout her career, Feldman has remained committed to excellence, fostering relationships and executing innovative strategies that bring artists and brands closer together.

Education and Achievements

Lori Feldman is an alumna of Syracuse University, where she laid the foundation for her future in marketing and media. The skills and knowledge acquired during her time at university have been pivotal in shaping her remarkable career in the music industry.

Feldman’s exceptional achievements have garnered recognition, making her a celebrated figure in her field. She has been honored multiple times by Billboard Magazine as a Branding Power Player and recognized as one of the 100 Most Powerful Women in Music. Such accolades reflect her significant contributions and the respect she commands within the industry. In 2021, she was named to Billboard's inaugural Change Agents list, further solidifying her reputation as a leader and innovator. Additionally, her leadership was recognized on a global scale when she served as the president of the Cannes Lions Music for Entertainment jury, a testament to her expertise in integrating music with marketing strategies.

Feldman's commitment to philanthropy is evident in her involvement with the organization Musicians on Call, where she serves on the board of directors. This organization is dedicated to bringing live and recorded music to those in healthcare facilities, enhancing the well-being of patients and care providers alike. Moreover, she is a founding member of the marketing organization PTTOW!, which showcases her dedication to fostering creative approaches within the marketing landscape and supporting fellow professionals in the industry.

Notable Achievements

  • Billboard Magazine Recognition: Acknowledged multiple times as a Branding Power Player and recognized as one of the 100 Most Powerful Women in Music.
  • Change Agents List: Named to Billboard's inaugural Change Agents list in 2021.
  • Leadership at Cannes Lions: Served as the president of the Music for Entertainment jury at the Cannes Lions Festival, showcasing her expertise in the intersection of music and advertising.
  • Board Membership: Active board member for Musicians on Call, contributing to philanthropic efforts that enrich the lives of patients through musical experiences.
  • Founding Member of PTTOW!: Initiatives in enhancing creative strategies and fostering innovation within the marketing community.

Lori Feldman’s extensive career illustrates her leadership qualities, exceptional marketing skills, and unwavering commitment to the music industry. Her legacy is built not only on her notable positions and accolades but on her ability to inspire and create impactful changes in the industry.

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Highlights

Sep 17 · Variety
Music Industry Moves: Chingy Signs With Kinkead Entertainment Agency - Variety
Sep 17 · Billboard
French Labels Body SNEP Blames Believe For Holdup Of Market Report - Billboard

Related Questions

How did Lori Feldman develop her expertise in strategic marketing within the music industry?
What role did Lori Feldman play in establishing Warner Records’ first sync department?
Can Lori Feldman share insights into her time as CMO at Paradigm Talent Agency?
How has Lori Feldman's leadership influenced marketing strategies at Wasserman?
What inspired Lori Feldman to become involved with Musicians on Call and its philanthropic initiatives?
Lori Feldman
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Location

New York City Metropolitan Area