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Luca De Felice
General Manager ho. mobile presso Vodafone
Professional Background
Luca De Felice is a strategic leader with a strong foundation in Management and Strategic Engineering, graduating from the prestigious "Politecnico di Milano." He is also an Executive MBA Alumni of the renowned ESCP Europe Business School. Currently serving as the General Manager at ho. mobile (Vodafone Italy), Luca has amassed over 14 years of rich professional experience across various prominent sectors including Telecommunications & Media, Fast-Moving Consumer Goods (FMCG), Banking, and Retail. His extensive background equips him with a diverse skill set in Marketing & Sales, Project/Product Management, and Agile Methodology.
Throughout his career, Luca has successfully managed numerous national and international projects, working closely with C-Level executives to redefine digital strategies. By leveraging his expertise in digital marketing, e-commerce, customer relationship management (CRM), customer profiling, and enhancing customer experience through loyalty programs, he elevates brands' engagement levels and market positions. His profound knowledge in emerging technologies such as artificial intelligence, smart stores & digital signage, and augmented reality allows him to remain at the forefront of the rapidly evolving digital landscape.
Luca's hands-on approach enables him to lead the development and execution of effective digital go-to-market strategies. He excels in managing comprehensive programs from the concept definition phase to multi-skilled task force management, ultimately ensuring the successful delivery of impactful marketing initiatives. His ability to adapt and innovate in today's fast-paced environment positions Luca as a highly sought-after expert in the industry.
Education and Achievements
Luca De Felice's educational journey began with a degree in Management and Strategic Engineering from one of Italy's leading technical universities, "Politecnico di Milano." This rigorous academic background provided him with critical analytical skills and a solid understanding of strategic frameworks essential for driving business success.
In pursuit of furthering his expertise and leadership abilities, Luca attained his Executive MBA from ESCP Europe Business School, an institution renowned for its commitment to producing knowledgeable leaders in the business world.
Apart from his impressive academic credentials, he is an established author, having penned the insightful book titled “Conversational Marketing. Dialoguing with the Customers through Social Media and the Real-Time Web of Twitter, FriendFeed, Facebook, Foursquare.” The book, published in 2011 (Second Edition in 2021) by “Il Sole 24 Ore” in Milan, highlights Luca's proficiency in utilizing social media platforms to foster meaningful conversations with customers, thereby enhancing their overall experience.
In addition to his writing endeavors, Luca shares his knowledge as a professor at Il Sole 24 Ore, teaching "Strategic Marketing & Digital Communication" within the Executive Master program. His role in academia further solidifies his commitment to shaping future leaders and influencing best practices in marketing and communication.
Achievements
Luca De Felice is recognized not only for his adeptness in strategic marketing and digital transformation but also for his impactful contributions across several industries. His work has garnered him respect and recognition among peers and industry leaders alike. He has played a pivotal role in launching numerous successful digital initiatives that utilize cutting-edge technology to improve customer interactions and drive business growth.
In his capacity as General Manager at ho. mobile (Vodafone Italy), Luca oversees a dynamic team that continually pushes the envelope of innovation in the telecommunications sector. Under his leadership, the organization has embraced an agile approach to product management and digital strategies that prioritize customer satisfaction and engagement in a competitive market.
Beyond his corporate achievements, Luca is dedicated to knowledge sharing and development within the community. As a Basic Business Coach since 2020, he actively contributes to the professional growth of individuals looking to excel in business. His ability to simplify complex concepts and encourage innovative thinking has earned him admiration among participants in his training and coaching sessions.
A much sought-after speaker, Luca regularly appears at conferences and seminars where he discusses contemporary topics in marketing, digital strategy, and consumer engagement. His contributions to newspapers and magazines demonstrate his commitment to staying engaged with trends and insights that shape the business landscape.
Conclusion
With a remarkable blend of practical experience and academic accomplishment, Luca De Felice stands out as a prominent figure in the realm of marketing and digital transformation. His strategic insight, combined with a passion for cooperation and innovation, allows him to drive significant improvements within organizations, elevate customer experiences, and lead teams toward successful outcomes. As he continues to contribute to the field through his teaching, writing, and coaching, his influence is sure to grow, inspiring the next generation of professionals to excel in this dynamic industry.
