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Lucie Medlin
Digital Delivery Lead at Dyson
Professional Background
Lucie Medlin is a highly skilled professional who has made significant strides in the digital delivery and marketing sectors. With a robust background at Dyson spanning several key roles, Lucie has demonstrated her versatility and expertise in managing digital projects and leading agile teams. As the current Digital Delivery Lead at Dyson, she plays a crucial role in steering the company towards innovative solutions and ensuring that digital projects are delivered effectively and efficiently.
Before ascending to her current position, Lucie served as Senior Agile Delivery Manager at Dyson, where she honed her leadership skills and gained invaluable experience in agile methodologies. Her journey at Dyson began with the role of Agile Delivery Manager, which laid the foundation for her in-depth understanding of digital project management and team collaboration. Throughout her tenure at Dyson, Lucie has consistently showcased her ability to adapt to rapidly changing environments and lead her teams to success.
Lucie’s career path also includes significant experience in digital marketing, with previous positions as Digital Marketing Manager at Reach Robotics and Collinson Group, where she worked on global initiatives in Airport Lounge Development. Her strategic insights have helped brands thrive in competitive markets, and her creative problem-solving skills have been instrumental in driving growth and engagement.
Education and Achievements
Lucie's academic journey began at Notre Dame RC College, where she studied A Levels in Geography, Media Studies, and Psychology. Building on this solid foundation, she progressed to Ivybridge Community College for her AS Levels, focusing on English Literature & Language, Media Studies, Geography, and Psychology. Seeking to deepen her understanding of the human mind and behavior, Lucie pursued a degree in Psychology at Southampton Solent University, which has greatly informed her approach to marketing and digital project management.
Through her education, Lucie developed critical thinking and analytical skills that have proven essential in her professional roles. Her strong background in psychology allows her to understand consumer behavior better, which is crucial in marketing and digital delivery.
Notable Professional Experiences
Over her diverse career, Lucie has held numerous influential positions that reflect her growing expertise in digital delivery and marketing. A highlight includes her role as Growth Manager - Contract at LOQBOX, where she was instrumental in developing strategies that enhanced the company's reach and customer engagement.
Additionally, Lucie's experience with eviivo as part of their Marcoms team significantly enriched her marketing repertoire, as did her role as Digital Marketing Executive at England Rugby Travel, where she contributed to initiatives that enhanced brand visibility and engagement within the sports travel sector.
Lucie also brought her marketing expertise to multiple esteemed hotels, such as Manor By The Lake and Calcot Manor, nurturing their brand presence and thereby solidifying her skills in managing marketing operations within the hospitality industry. Her early career as an Account Manager at E-tailwebstores and as a Mail Order and Ecommerce Assistant at Quba Sails also provided her with a sound understanding of ecommerce and customer management.
Achievements
Throughout her career, Lucie has continually achieved significant milestones that underscore her capabilities. Her transformative leadership at Dyson has led to the successful execution of high-profile digital projects, while her marketing strategies at Reach Robotics and Collinson Group have fostered brand growth and market penetration. Lucie’s ability to effectively align teams and drive results is well recognized within her industry, leading to her rapid advancement within Dyson and other organizations.
Lucie Medlin exemplifies the perfect blend of analytical insight, creative thinking, and leadership prowess, positioning her as a key player in the realm of digital delivery and marketing. Her educational background coupled with her professional experiences has equipped her with a unique perspective that is essential in today’s fast-paced digital landscape.
