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Lucien Vieveen

Lucien Vieveen is a highly accomplished professional with a strong educational background in Marketing, Retail, and Commerce.

He studied Marketing and Retail at Erasmus University Rotterdam and pursued a Bachelor of Commerce at De Haagse Hogeschool / The Hague University Of Applied Sciences.

Lucien's career has been highlighted by his roles in consumer and market insights, with significant experience gained through various managerial positions.

Currently, he serves as the Global Consumer And Market Insights Director at Perfetti Van Melle, a prominent role that showcases his strategic leadership and analytical skills.

Previously, Lucien held key positions at Perfetti Van Melle, Danone, Gfk, The Greenery, Productschap Tuinbouw, and Heineken Srbija, where he honed his expertise in consumer insights, market research, and strategic management.

His professional journey reflects a deep understanding of consumer behavior, market trends, and competitive intelligence, making him a valuable asset in the consumer goods and market research sectors.

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Location

The Hague, South Holland, Netherlands