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Lucy Barbor
Global Strategy: Senior Partner at Carat
Lucy Barbor is a prominent figure in the advertising and marketing industry, currently serving as a Global Strategy Senior Partner at Carat, a leading global media agency. She has a rich background in strategic roles across various agencies, including her recent position as Chief Strategy Officer at PHD UK, which she assumed in early 2022 after returning to the agency where she had previously worked as a digital strategist from 2012 to 2014.156
Career Overview
- Current Role: Global Strategy Senior Partner at Carat.
- Previous Role: Chief Strategy Officer at PHD UK (2022).
- Past Experience:
- Head of Digital at Carat UK.
- Director of Brand Media at Dunnhumby.
- Digital Strategist at PHD UK.
Barbor's career began with a focus on digital strategy, where she developed expertise in innovative business planning and digital transformation. Her leadership is characterized by a commitment to enhancing strategic outputs and driving digital initiatives within the agencies she has worked for.135
Education and Skills
Lucy Barbor holds a degree from the University of Bristol and has cultivated skills in strategic planning, digital marketing, and brand management throughout her career. Her approach emphasizes creativity and innovation, particularly in adapting to the rapidly evolving marketing landscape shaped by digital advancements.24
In summary, Lucy Barbor's extensive experience and strategic insight make her a key player in shaping modern marketing strategies within the global advertising sector.
Highlights
ACCOUNT WOMEN: To counteract this bloody sexist language here is a snapshot of some (at least at one time) as-classified best ‘account women’ I’ve worked with:
Anna Campbell Anya Collingwood Hiot Shawl Victoria Gregory Fiona Lloyd Stephanie Marks Satin Reid Brandi Stevens Golnaz Franklin Becky Clay Tia Castagno Celine Saturnino Laura Sweeney Zeljana Unkovich Marcella Dalenogari Jen Fuller Liz Jones Harriet Davis Denh Dip Verity Brown Kate Browne Anathea Ruys (she, her, hers) Angela Steele Caroline Foster Susan Kingston-Brown Annette Ross
That’s not in any way exhaustive. It also doesn’t even touch on the incredible planners, creatives, sales people, clients, publishers, digital leads or strategists I’ve worked with (FYI if you want someone who can sell creative ideas, look to Patricia McDonald and stop looking).
Preferably for future: Account Leads/Directors - why does it all have to be so f*cking gendered?!
The days of patting Peggy Olsen on the bum and ignoring her value should be long dead. WACL (Women in Advertising & Communications Leadership ) is 100 years old.
Nicola Kemp has written a far more beautiful explanation about why is an issue. But honestly, if you read the article and still need to know why it’s a problem…that’s the problem.
Add your own best account women below if you like. All welcome.
#ForFucksSakeNotThisAgain #diversityandinclusion
