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Lucy Lin
Impact EIR (Diversity & Net Zero) | Emerging Tech Unpacked Podcast Host | Keynote Speaker | Fractional CMO | LinkedIn Top Voice
Lucy Lin is a seasoned professional with over 20 years of experience in marketing, program development, and community leadership across various continents. She is the podcast host of Emerging Tech Unpacked, a fractional CMO, a keynote speaker, and a LinkedIn Top Voice in careers, technology, innovation, marketing, and entrepreneurship. Lucy specializes in establishing new departments, teams, and projects, thriving in roles requiring strategic thinking for growth and scalability. She holds a Master of Commerce in Marketing and Strategic Management, along with a Bachelor's degree in Communications.
Highlights
I recently changed my title to Fractional CMO - do you know what it means?
A fractional CMO is a part-time, contract-based Chief Marketing Officer or Head of Marketing who provides executive-level marketing leadership and strategy to growing businesses. Fractional CMOs are marketing experts who can help companies define their marketing objectives, translate the CEO or leadership team's vision into actionable plans, and drive measurable results - all without the full-time cost of a traditional CMO.
In the current economy, full-time hires are becoming more difficult due to constrained budgets, and a fractional CMO provides this flexibility with a part-time hire with senior expertise.
I would love to work with the most interesting people on the most interesting projects. I am interested in tech-related industries, but I'm open to any other opportunities as well. My specialty is creating something from nothing, so newly created roles or positions are my go-to.
So, if you need assistance setting up a new marketing function or establishing product-market fit, or if you are an established business needing an extra pair of hands to help with resource constraints or to coach junior team members with strategic direction, reach out to me directly.
I would love to hear about your interesting projects and how I can help you with marketing or program development. I can create the strategy, help you execute it, grow it into a successful venture, and add value to your organisation or business.
I look forward to hearing from you.
#marketing #fractionalCMO #programdevelopment #letschat
👉 Follow Lucy Lin for more marketing, program development and go-to-market insights
Lunch at LinkedIn? Yes, please! 😋
It was so good to meet Brendan Wong in real life, to talk and laugh about our career twists and turns, to see the cool offices, and (for me) to hug a LinkedIn cushion 😂
I'm thankful to be invited to the LinkedIn Editorial Program by Marty McCarthy, led by the awesome team of Brendan Alita Utari Dewi Misa Han! I learned so much about the different features and how to create more engaging content.
Some of my favourite takeaways from the 4-week course that I will start to implement are:
✅ Be Authentic: People appreciate authenticity. Add your unique perspective and share stories and learnings that are personal to you to help you connect with your audience and add value to them
✅ Focus On Quality: I don't have time to post every day, so I will focus on posting quality content. Share your point of view or expertise on a subject area to teach how to do a job, master a skill or provide your own commentary on industry trends and news
✅ Be Consistent: Whether you post once a month, once a week or once a day, the trick is to be consistent and to keep showing up. Find a posting cadence that works for you and stick to it
✅ Experiment: Try new things! There are many features, such as live, audio, newsletters, videos, polls and articles, that I have yet to try and experiment with. People engage in different ways and formats, and I will be playing with the various features too
I will put all these content tips into practice when I launch my spanking new podcast called Emerging Tech Unpacked next month, where I will be demystifying new and emerging technologies and profiling incredible women in STEM leadership! Watch this exciting space!!! 👀🙌
#contentmarketing #marketing #career #personalbranding #LinkedInNewsAustralia
With my cool cohort: Lisa Leong Jon Yeo Vinnie Romano Sarah Creelman Debbie Haski-Leventhal Edge Pereira Fiona T. Anish Lalchandani Anthony Perl Mario Gilbert "Luc" Lucas ✦ Margot Foster AM OLY ✦ Luz Ivanna Garaycochea Avila Gillian Kelly Anka Sahin Dr Farshid Pahlevani Erryn A. Margaret (Mags) Hanley Lorraine Carr Tim Loh 🌈 Cherie Clonan Christopher Kong Prof. Hussein Abbass, FIEEE Peter Mousaferiadis Eric Sim Jeff McKeon Forestlyn
👉 Follow Lucy Lin for more content, marketing, tech, diversity and personal branding insights and advice
