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Jason Widup

Fractional marketing leader for B2B technology startups

Jason Widup is an experienced B2B marketing executive and advisor with a focus on technology startups.1 He is currently a Limited Partner at HyperGrowth Partners, a growth-stage startup accelerator.3

Jason has an extensive background in marketing, having held leadership positions at various companies:

  1. VP of Marketing at Metadata.io, where he achieved 10x growth in ARR within three years.4
  2. VP of Search Marketing and Operations at Workfront.1
  3. Vice President of Marketing Operations at Tableau Software.1
  4. Senior Director of Demand Gen & Marketing Operations at Getty Images.1
  5. Director of Social Media and Market Research at Microsoft.1

He is known for his expertise in B2B marketing strategies, including:

  • Experimentation with marketing tactics4
  • Creating valuable content using first-party data insights4
  • Building online communities4
  • Leveraging SEO and low-budget acquisition tactics4
  • Building strong brands4

Jason has recently transitioned from fractional CMO work back to an in-house role, as announced in October 2024.2 His LinkedIn username is jasonwidup.1

Highlights

Feb 13 · genesysgrowth.com
B2B Targeting Strategy | Strategy Guide & Tooling - Genesys Growth
Mar 15 · dreamdata.io
7 Marketing Strategies for Rapid B2B Growth: Insights from Jason ...
7 Marketing Strategies for Rapid B2B Growth: Insights from Jason ...
The importance of Targeting in B2B Demand Gen
The importance of Targeting in B2B Demand Gen
May 9 · youtube.com
Driving Marketing Success with Only 30% Budget - YouTube
Driving Marketing Success with Only 30% Budget - YouTube
Mar 15 · PR Web
Metadata and KickFire partner to deliver scalable ad optimization and account visibility - PR Web
Mar 15 · MarTech Series
Metadata and KickFire Partner to Deliver Scalable Ad Optimization and Account Visibility - MarTech Series

Related Questions

What are Jason Widup's key achievements at HyperGrowth Partners?
How did Jason Widup transition from fractional work to in-house roles?
What marketing strategies has Jason Widup implemented that led to rapid B2B growth?
What companies has Jason Widup worked for in the B2B marketing sector?
How does Jason Widup's experience at Microsoft influence his current work?
Jason Widup
Jason Widup, photo 1
Jason Widup, photo 2
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Location

Greater Seattle Area