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Luigi Mallardo

6X Go-To-Market Leader | 4 Exits | Hands-on CRO | CEO GTM Coach and Operating Partner | Helping B2B SaaS scaleups and recurring revenue businesses grow "healthily" and create value

Luigi Mallardo is a seasoned professional with over 20 years of experience in go-to-market and revenue growth leadership roles across four countries.

Starting his career in data-driven marketing and brand development in large corporations, Luigi transitioned to focusing on tech startups and scaleups as a hands-on Chief Revenue Officer (CRO) and Go-To-Market Coach for both Private Equity / VC-backed and bootstrapped businesses.

His expertise lies in building sustainable go-to-market strategies for businesses, particularly in the B2B SaaS sector selling into Enterprise and Mid-Market segments across EU, LatAm, and the US.

Luigi has a successful track record, highlighted by his role as CRO at Woffu, where he led the go-to-market strategy and execution to a successful exit to PE-backed Visma. He also contributed significantly to a public listed consumer company, British American Tobacco, achieving growth in gross margin through his SaaS go-to-market framework deployment.

His past engagements include turning around GTM strategies in SaaS companies, optimizing sales engines during post-PE acquisitions, and leading profitable scaleups by aligning teams into unified SaaS go-to-market strategies.

In the early stages of startups like Bdeo and Frenetic, Luigi played a crucial role in laying the foundations of their go-to-market engines, ultimately helping them secure successful series A funding rounds.

Apart from his professional roles, Luigi is also actively involved in organizations such as Pavilion in Europe and has served as an Adjunct Professor at IE Business School, imparting knowledge on SaaS and Recurring Revenue Go-To-Market Models.

He holds a Marketing Management Course from New York University and an MS in Business and Economics from Università degli Studi di Napoli Federico II.

Luigi Mallardo
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Location

Barcelona, Catalonia, Spain