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Luiza Campos

Remarkable brands know they need more than great products, they need great stories that captivate the right audience.

Luiza Campos is the founder of marca strategy, a brand studio based in Calgary, Alberta, Canada. She established the company in 2010 and has over 25 years of experience in developing and implementing brand strategies.13

Professional Background

Luiza has an extensive career in marketing, branding, and communications:

Current Role::

  • Founder of marca strategy (2010 - Present)1

Previous Positions::

  • Director of Marketing and Communications at Calgary Economic Development (2005 - 2010)
  • Director at orangedoor communications (2002 - 2005)
  • Account Manager at AdFarm (1998 - 2001)
  • Brand Manager at GE (1994 - 1997)
  • Special Events Manager at Audiencias Cautivas (1992 - 1994)1

Education

Luiza holds a Bachelor of Science in Design and Merchandising from Drexel University (1988 - 1991).1

Expertise

Luiza is recognized as a go-to brand and marketing expert, having worked with notable brands such as General Electric, Chrysler, Pepsi, and Caterpillar.1 Her approach focuses on creating strong, purpose-driven brands that are meaningful to their audiences and build relationships based on trust.1

Additional Ventures

In addition to her work at marca strategy, Luiza hosts "A Branded World Podcast," where she explores great brands and interviews experts to provide actionable advice on branding and marketing.2

Luiza is multilingual, speaking English, Portuguese, and Spanish1, which likely contributes to her ability to work with diverse clients and markets.

Highlights

Jun 3 · linkedin

As the chair of an amazing organization called Momentum, I'm excited to share that we're hosting our annual Business Breakfast event this Thursday, June 6th!

Momentum is dedicated to empowering individuals experiencing poverty in Calgary by helping them gain new skills for better jobs, start their own businesses, and manage their finances effectively.

This event is a fantastic opportunity to learn more about our work and how you can get involved. If you're interested, we would love to see you there.

Register here to join us on June 6th: https://lnkd.in/gbzR-z8Y

P.S. This event is free to attend, and it's a wonderful chance to contribute to meaningful, lasting change in people's lives and our local economy!

Sep 15 · linkedin

A Rebrand is not necessarily about change. Radiance's new brand is an excellent example of that. Radiance's new brand is a way to more clearly express their purpose and engage with their audiences. Congratulations to Radiance on their brand reveal. It was great to work with the talented and thoughtful team at Radiance.

Related Questions

What are some of the most notable brands Luiza Campos has worked with?
How did Luiza Campos start her career in brand strategy?
What makes a brand remarkable according to Luiza Campos?
Can you share an example of a successful brand strategy implemented by Luiza Campos?
What are the key principles of marca strategy?
Luiza Campos
Luiza Campos, photo 1
Luiza Campos, photo 2
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Location

Calgary, Alberta, Canada