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Lydia Setiawan

Multilingual Ads Innovator

Lydia Setiawan is a multilingual strategist and product builder with extensive experience in the tech industry, particularly at Gojek. She served as the Head of Advertising and Promo Platform Out-App Ads at Gojek from 2021 to 2023.1 In this role, she focused on product management, planning, and business strategy execution, including building a self-serve agency portal and establishing channel partnerships with major platforms like Google, Facebook, Instagram, and TikTok.1

Key aspects of Lydia's career include:

  1. Current role: Manager - Corporate Planner (CEO Office) at ComfortDelGro since 2023.1

  2. Previous positions at Gojek:

    • Monetization Promotion Platform Analytics Manager (2020-2021)
    • Data Marketing Innovation Manager (2019-2020)
    • Business Analyst & Marketing Strategist (2018-2019)1
  3. Earlier career: Auditor at Deloitte Southeast Asia (2014-2017).1

  4. Education:

    • MBA from Universitas Pelita Harapan (Top 3 Best GPA)1
    • Bachelor's degree from Universitas Pelita Harapan (Top 4 Best GPA)1

Lydia has been instrumental in developing Gojek's digital marketing initiatives, including the launch of GoGAN (Gojek Ads Network), a platform that synergizes accurate tools and data to facilitate brand marketing programs.2 Her expertise spans across product management, data analytics, and strategic planning in the tech and advertising sectors.

Related Questions

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What are some notable achievements of Lydia Setiawan at Gojek?
Lydia Setiawan
Lydia Setiawan, photo 1
Lydia Setiawan, photo 2
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Location

Jakarta, Indonesia