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Madeline Laurano

Founder at Aptitude Research

Madeline Laurano is the founder and principal analyst of Aptitude Research.12 For over 18 years, her primary focus has been on the Human Capital Management (HCM) market, specializing in talent acquisition and employee experience.123 Her work assists companies in validating and re-evaluating their strategies and understanding how technology can drive business outcomes.12 Aptitude Research is a human capital management (HCM) research and advisory firm based in Boston.4 It provides research and vendor assessments to help HR leaders understand the HCM technology landscape and make informed purchase decisions.46

Laurano held research roles at Bersin by Deloitte, ERE Media, Aberdeen, and Brandon Hall Group before founding Aptitude Research.12 She is the co-author of Best Practices in Leading a Global Workforce and is often quoted in business publications such as The Wall Street Journal, The Boston Globe, Yahoo News, The New York Times, and The Financial Times.12 She frequently presents at industry conferences, including the HR Technology Conference and Exposition, SHRM, and HCI’s Strategic Talent Acquisition conference.12

Laurano earned degrees from Boston University.5 She holds a MA in International Relations and studied at Boston University from 1997 to 2001.5

Highlights

May 10 · linkedin

I was at #UnleashAmerica this week and only got one picture! (Thanks Britt Sanders!)

Thanks to Marc Coleman Paige Richmond Alexandra Nawrat for an amazing week. I loved seeing so many friends and colleagues. A big thank you to Greg Au for sharing his talent intelligence and AI journey with Eightfold. I loved spending time with you and learning about your TA transformation at SLB.

Also, thank you to everyone who participated in our two Aptitude Research roundtables on the Impact of AI on the Candidate Experience and the Next Wave of CRM Systems. The CRM conversation was eye opening, and we had some amazing companies participating.

See you in Paris!

I was at #UnleashAmerica this week and only got one picture! (Thanks Britt Sanders!)

Thanks to Marc
Feb 21 · linkedin

Next Tuesday February 27 at 1pm EST, we are sharing our latest #HRTech research and Aptitude Research calendar. 😍

Here is a preview:

  • AI: AI is revolutionizing talent acquisition and HR processes, paving the way for better experiences and data-driven strategies.

  • Frontline Workers: Technology is empowering #frontlineworkers and improving the overall experience through a conversational interface.

-Talent Intelligence: We are going to clear up the confusion and misinformation around #talentintelligence. It is more than just collecting and analyzing data.

  • People Analytics: We will share our latest research on #peopleanalytics and how companies can unlock the potential of data-driven insights.

-Learning Cultures: We will share our maturity model for #learningcultures and how personalization, alignment and inclusivity are pillars of an effective L&D strategy.

And... The latest insights on the state of #CRM and preview of our index report: Get updates on major players and emerging trends shaping the CRM space in the current year.

Link to register in the comments!

Kyle Lagunas Laurie Ruettimann Debbie Tuel

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Madeline Laurano
Madeline Laurano, photo 1
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Location

Boston, Massachusetts, United States