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Maggie Hogan
Co-Founder, Pablo's Mate | Currently Fundraising to Bring Yerba Mate to the Masses | Previously EY, R/GA 🧨
Maggie Hogan, the Co-Founder of Pablo's Mate, a brand focused on promoting yerba mate, is enthusiastic about the health benefits and cultural significance of this product.
With a background in working across a wide spectrum of organizations, from startups to Fortune 50 companies, Maggie has excelled in brand marketing through strategic planning, effective communication, and developing innovative products and experiences.
Maggie Hogan is known for her ability to form cohesive, cross-functional teams and establish efficient organizations that can execute strategies successfully and scale effectively.
Her career has been intentionally diverse, encompassing projects in various industries, disciplines, and organizational settings, culminating in her commitment to the success of Pablo's Mate as her latest venture.
Maggie Hogan's educational background includes studies in Anthropology, Modern Languages at DePaul University, Entrepreneurship/Entrepreneurial Studies at New York University, Idiomas Extranjeros at University of Buenos Aires, and Korean Language Institute at Yonsei University.
Throughout her career, Maggie has been associated with organizations such as Pablo's Mate as a Co-Founder, WIN: Women in Innovation as a Member, High Agency Consulting as a Freelance Marketing & Operations Consultant, EY as Innovation and Experience Strategy, LeagueApps as Marketing & Operations, and R/GA where she served in various roles such as Program Manager, Associate Producer, and Production Coordinator in the Digital Studio.
Highlights
Back in NYC after a month in Taghazout, Morocco, my second home. It's a special corner of the world that brings people together from around Europe and North Africa for the love of the sea- and in Morocco, that comes with a love of tea :)
It was exciting to share some Pablitos with old and new friends, and get a sense of the level of awareness people have around mate outside of the US and Latin America. The folks I met are gaining familiarity through football and German brand Club Mate (hat tip!). They, like many Americans, are very stoked on clean energy and coffee alternatives, and absolutely loved the taste of Pablo's Mate.
We hosted dinner parties with The Lodge Residency, participated in the Shift Collective Back to the Roots festival, and shared with friends at the beach. Can't wait for the day that we officially launch in this market that is primed for Pablo's!!
#cpgstartup #emeacpg #yerbamate #cleanenergy #betterforyou Steven Bartkowski
"It is not the taste or the physiological benefits. It is the routine of it, the shared experience, the opportunity to bond. There are so many barriers to human connection in our modern world; mate breaks them down... Mate is not just a drink, it’s a lifestyle."
Love to see The Athletic of The New York Times highlight the growing global reach of yerba mate!
While the stars have been drinking traditional mate on the sidelines of the Copa America, New York soccer fans have been enjoying Pablo's Mate at watch parties across the city. We take pride in sharing this ritual with the community and helping to build the relationship between yerba mate and the American market.
We'll be at Fly Nowhere's Bushwick outpost for the Euro and Copa finals -- and in stores and venues across NYC later this year! Reach out to get Pablo's Mate at your own upcoming events.
#yerbamate #cpginnovation #copaamerica #cpgstartup
