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Mahuya Chaturvedi

CMO and Online Business Head Baggit at Baggit India Private Limited

Mahuya Chaturvedi is a seasoned marketing professional and business leader with over 25 years of experience in various industries.3 She currently serves as the Head of SBU (Strategic Business Unit) at Baggit India Private Limited, a position she has held since January 2022.1 Prior to this role, she was the CMO and Online Business Head at Baggit from January 2021 to January 2022.1

In her current role as Head of SBU, Chaturvedi is responsible for:

  1. Leading the P&L of the Baggit brand
  2. Implementing sales growth strategies across online, retail, and trade channels
  3. Overseeing EBO (Exclusive Brand Outlet) expansion and leadership in larger format retail
  4. Developing tech-led models for trade expansion and inventory efficiency
  5. Strategically upgrading product and merchandise mix to enhance profitability and brand value
  6. Leading a team of over 150 people1

During her tenure as CMO and Online Business Head, Chaturvedi achieved significant results:

  • Grew the online business to a triple run rate within 10 months
  • Increased Baggit's market share across all e-commerce portals
  • Elevated the brand's ranking from 4th/5th to 1st-3rd in the handbag category
  • Implemented data-led approaches for inventory planning, assortment planning, and performance marketing1

Before joining Baggit, Chaturvedi held several leadership positions:

  • Chief Marketing Officer at Shaze Luxury Retail Pvt. Ltd. (February 2019 - December 2020)
  • Chief Operating Officer at Leo Burnett Orchard (December 2016 - October 2018)
  • VP and Brand Marketing Head at D'Decor (prior to Leo Burnett Orchard)12

Chaturvedi is known for her expertise in luxury brand marketing, e-commerce strategies, and data-driven decision-making.2 She has been recognized in the industry, including being invited as a juror for the 4th edition of e4m Play Streaming Media Awards 2023.4

Highlights

Jul 5 · youtube.com
Optimizing Your Luxury Brand Marketing Strategy with ... - YouTube
Optimizing Your Luxury Brand Marketing Strategy with ... - YouTube
Mar 6 · instagram.com
Welcoming Mahuya Chaturvedi, Chief Marketing Officer, Baggit as a ...

Related Questions

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How did Mahuya Chaturvedi grow Baggit's online business so significantly?
What challenges did Mahuya Chaturvedi face in her role at Baggit?
How does Mahuya Chaturvedi's approach to marketing differ from traditional methods?
What are some notable achievements of Mahuya Chaturvedi in her career?
Mahuya Chaturvedi
Mahuya Chaturvedi, photo 1
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Location

Mumbai, Maharashtra, India