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Mara Serapio
UX Designer ⎮ Product Designer ⎮ Research
Professional Background
Mara Serapio is a talented Product Designer with a robust background in the technology industry, boasting over four years of experience. Her work traverses various realms of design, including mobile and web applications, video games, and innovative chatbots. With a firm grasp on user-centric design principles, Mara plays an essential role in shaping user experiences by conducting strategy sessions, user research through interviews, focus groups, heuristic evaluations, and user testing. Currently, she manages a talented UX team, guiding them through the intricacies of user experience design while fostering an environment of continuous learning and growth. Mara is passionate about teaching and mentoring aspiring designers, helping them understand UX/UI fundamentals and define clear career paths in the field.
Education and Achievements
Mara's educational background is diverse and extensive, showcasing her dedication to understanding design from various perspectives. She embarked on her journey at Escuela Nacional Preparatoria #7 “Ezequiel A. Chávez” where she studied Técnico Auxiliar Fotógrafo Laboratorista y Prensa, Fotografía. This initial foray into visual arts laid the groundwork for her future endeavors in design. Moreover, her Associate's degree in Fibras textiles, hilados y tejidos from EDINBA reflects her appreciation for material and texture, which she integrates into her product design approach.
Her commitment to excellence is further illustrated by her studies at DEV.F, where she completed the UX NINJA program, solidifying her expertise as a UX Designer. Continuing her pursuit of knowledge, Mara has also expanded her skill set in digital post-production and 3D design through a Diplomado at Universidad Nacional Autónoma de México. This holistic approach culminated in achieving her Licenciatura en Diseño y Comunicación Visual, Audiovisual y multimedia from the same prestigious university. This comprehensive education equips Mara with a strong theoretical foundation complemented by practical skills in design, communication, and technology.
Notable Contributions
Mara's impressive career includes various roles that have significantly impacted the organizations she has worked with. As a former UX Designer at TrueHome, she contributed to enhancing user engagement and satisfaction. Her tenure at Coppel S.A. de C.V. further established her reputation as a committed designer who understands the intricate dynamics of retail experiences. Her role as a UI/UX Designer at TransferMx allowed her to fine-tune her skills in creating seamless user interactions across different platforms.
Notably, her earlier experience included positions such as Arte Jr. at Grupo Radio Fórmula, where her creative skills strengthened brand narratives and visual communication. Additionally, Mara worked as Modelador 3D at Yamblet and as UI Designer at Devworms, where her proficiency in both visual design and technical implementation made her an asset in fast-paced environments. Her journey began as a Diseñadora Gráfica at Inmersys, where she developed foundational skills that would serve as stepping stones throughout her career.
Mara’s dedication to UX/UI design not only shapes her professional life but also reflects her altruistic approach as she mentors and teaches upcoming designers. Her workshops, based on the principles of Design Thinking, empower students and junior designers, making her a pivotal figure in the design community. With her expertise and thoughtful leadership, Mara Serapio is committed to driving innovation in product design and creating meaningful experiences for users.
