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Mara Serapio
UX Designer ⎮ Product Designer ⎮ Research
Professional Background
Mara Serapio is a highly skilled Product Designer with over four years of dedicated experience in the tech industry, specializing in user experience (UX) and user interface (UI) design. Throughout her career, Mara has demonstrated her proficiency in designing for both mobile and web applications, video games, and innovative chatbots. Her comprehensive understanding of design principles has enabled her to lead various projects that prioritize user-centered design.
In her current role, Mara manages a talented UX team and actively engages in various strategic design activities. Her responsibilities encompass conducting user research through methods such as interviews, focus groups, heuristic evaluations, and user testing. These activities are crucial in understanding the needs and preferences of users and informing design decisions. She also focuses on developing user workflows, crafting detailed wireframes, and implementing visually appealing UI elements to enhance user engagement. Mara is a strong advocate for Design Thinking and often facilitates workshops to foster creativity and collaboration in her team and among fellow designers.
Mara's commitment to nurturing the next generation of designers is evident in her work as an educator, where she teaches UX/UI fundamentals. By guiding students and junior designers toward defining their career paths, she empowers them to build successful careers in the dynamic field of design.
Education and Achievements
Mara has an impressive educational background that strongly supports her career in design. She began her studies at the Escuela Nacional Preparatoria #7 “Ezequiel A. Chávez,” where she earned a Técnico Auxiliar Fotógrafo Laboratorista y Prensa, specializing in photography. This initial exposure to the visual arts laid a solid foundation for her future endeavors in design.
Continuing her educational journey, Mara pursued an Associate's degree in Fibras textiles, hilados y tejidos at EDINBA, further broadening her understanding of materials and texture, which are vital in design applications. Her desire to excel in UX design led her to enroll in the UX NINJA program at DEV.F, where she honed her skills and gained essential knowledge in user experience design.
Mara complemented her technical skills by studying Postproducción Digital y 3D at the esteemed Universidad Nacional Autónoma de México. This advanced coursework in cinema, video, and photography equipped her with the knowledge necessary to produce high-quality visual content and enhance her design projects.
Lastly, Mara earned her Licenciatura en Diseño y Comunicación Visual with a focus on audiovisual and multimedia at Universidad Nacional Autónoma de México, solidifying her expertise in visual communication and digital media.
Achievements
Mara's professional journey is marked by her previous positions at leading organizations. She served as a UX Designer at TrueHome and Coppel S.A. de C.V., where she was instrumental in crafting user-centric experiences that significantly improved customer satisfaction. Earlier in her career, she held various roles such as UI/UX Designer at TransferMx, where she contributed to innovative design solutions, and as Arte Jr. at Grupo Radio Fórmula, where she utilized her graphic design skills to enhance media content.
Mara's technical abilities extend to 3D modeling, exhibited during her tenure as a Modelador 3D at Yamblet, and her role as UI Designer at Devworms, where she played a crucial part in user interface design projects. Additionally, as a Diseñadora Gráfica at Inmersys, Mara showcased her versatility and creativity in graphic design, further emphasizing her diverse skill set in the design space.
