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Marc de Mul

Experienced Innovation and Product Development Professional

Marc de Mul is an experienced professional in the consumer goods and personal care industry who founded Nuthatch Naturals in May 2020.1 He is currently based in Weston, Connecticut, United States.

Professional Background

Marc de Mul has an extensive career spanning various roles in research, development, and innovation:

Current Positions::

  • Founder and Managing Director of Measured Innovation (2019-present)
  • Founder of Nuthatch Naturals (May 2020-present)

Previous Experience::

  • Innovation Portfolio Manager at BASF (2016-2019)
  • Manager, Product Performance at BASF (2013-2016)
  • Technical Service Manager, Sun & Skin Care at BASF (2012-2013)
  • Principal Scientist, Franchise R&D at Johnson & Johnson (2008-2012)
  • Associate Research Fellow at International Flavors & Fragrances (2005-2008)
  • Research Scientist at Unilever Research (2000-2005)
  • Senior Chemical Engineer at The Gillette Company (1997-2000)

Education

Marc de Mul holds a degree from New York University.1

Nuthatch Naturals

As the founder of Nuthatch Naturals, Marc de Mul launched the company with the goal of creating clean and natural skin care products specifically for children.2 The company's focus is on developing products that are effective, non-allergenic, natural, and sustainable, catering to children's more sensitive skin.3

Expertise

Marc de Mul is described as a skin care scientist and father of young children.2 His expertise includes:

  • Product development
  • Innovation management
  • Product claims substantiation strategies
  • Technical marketing
  • Project management

His background in various aspects of personal care and consumer goods has contributed to his ability to develop and launch innovative products in the skincare industry.1

Highlights

Aug 1 · linkedin

The USDA BioPreferred Program is the rare consumer product certification that requires external testing of the formula submitted, which makes it very powerful. However, I am finding it very hard to achieve a 100% biobased result. Not through lack of trying.

I'm working on a formula with 10+ ingredients and for each one I have contacted the supplier to ask if it is 100% biobased. Almost all don't supply this information. They will say that it's natural or uses a natural feedstock like palm oil. Only a few have done the biobased testing. Thank you, Croda, Inolex, Colonial Chemical, Inc., and P2 Science, Inc.. Others have only done it for some of their ingredients, or for none.

This leaves me with a 99% biobased test result for my client's formula with every ingredient checked for natural origin. Clearly one or more of the ingredients is not 100% biobased, but which one? I can only find out by doing the testing myself, or formulating only with ingredients that I know for sure to be biobased. This is very painful.

Cosmetic ingredients suppliers, please do the test. It's not expensive, about $500 per ingredient, which should be negligible on your P&L. I for one will be very thankful!

https://lnkd.in/eyHSX_-h #usdabiopreferred #cosmetics

Jun 14 · linkedin

Kimberly-Clark to go natural forest fiber-free!

The Natural Resources Defense Council (NRDC) reported that Kimberly-Clark adopted a new policy to use only recycled paper pulp for its tissues. Will Procter & Gamble follow?

In its press release, it announced that "Kimberly-Clark is setting a new ambition to be 100% Natural Forest Free across its product portfolio. The company expects to be more than halfway to this goal by 2030."

I have been using fully renewable Seventh Generation products for years now. It's slightly more expensive, but there is no significant difference in performance. It seems like a small step to take to move away from brands such as Charmin and Bounty that use pulp from old growth forests.

#sustainability #renewables #wipes #forests

Related Questions

What inspired Marc de Mul to start Nuthatch Naturals?
What are the key products offered by Nuthatch Naturals?
How does Nuthatch Naturals ensure the natural and sustainable quality of their products?
What was the biggest challenge Marc de Mul faced when launching Nuthatch Naturals?
How does Marc de Mul's background in skin care science benefit Nuthatch Naturals?
Marc de Mul
Marc de Mul, photo 1
Marc de Mul, photo 2
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Experience

Founder and Managing Director at Measured Innovation
Founder at Nuthatch Naturals, Innovation Portfolio Manager & Manager, Product Performance at BASF, Principal Scientist at Johnson & Johnson, Associate Research Fellow at International Flavors & Fragrances, and more.

Education

MBA, Finance, Economics, Entrepreneurship from New York University, Stern School of Business; Ph.D., Chemical Engineering from Case Western Reserve University; M.S., Chemical Engineering from Technisc

Location

New York City Metropolitan Area