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Marc Guldimann
Founder & CEO @ Adelaide - Attention Metrics for Media Quality
Marc Guldimann is the Founder/CEO of Adelaidelift, a company focused on assisting brands in optimizing their investments through attention data.
He pursued his education in Social Decision Sciences at Carnegie Mellon University.
Marc has been actively involved in various organizations, formerly serving as an Advisory Board Member at Feel Good Action, a Founding Board Member at The Attention Council, and a Member at AdTechCares.
His entrepreneurial journey includes being the Founder & CEO of Adelaide, Parsec Media (later acquired by Kargo), Enliken (with assets acquired by Datacoup), and Spongecell (acquired by Flashtalking).
He has former experience in technical roles as a Technical Operations Manager at Network Chemistry, Sales Engineer at Vernier Networks, and Technical Support at DynaVox Systems, LLC.
Highlights
We're hiring for two important roles:
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Analytics Director (NYC/Remote). Player/coach for an incredibly talented team of client and product focused analysts who are driving innovation in the attention space. This group created Power Curves, Flight Control and has a hand in several award-winning campaigns. https://lnkd.in/eSdw4TKE
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Account Executive (NYC). Grow our business at agencies with established Adelaide practices and ensure broad adoption of AU across planning, investment, programmatic and analytics. This is a great role for someone with deep relationships at Havas, GroupM or Publicis, and you'll get to work directly with my co-founder Zach Kubin. https://lnkd.in/eThjJZkb
🚀I’m excited to share that Adelaide has completed a seed-extension round led by Aperiam, the leading early-stage adtech fund and finalized the acquisition of Rita Data, a privacy-friendly marketing insights platform. 🚀
The fundraise includes new investors GOAL Ventures and Nishat Mehta as well as participation from existing investors Human Ventures and BlueTree Venture Fund.
Rita empowers consumers to view, control, and earn money from their data. With rich insights generated from a community of 200,000 members, the platform is trusted by leading B2C companies such as HelloFresh, JustEat, and Skyscanner.
Adelaide will be using the Rita panel data to improve the accuracy of our omni-channel AU models. Most importantly we’re aligned with Rita’s pro-privacy stance; personal data will not be sold or used for targeting or attribution.
We’re thrilled to have John Arts and team join Adelaide and help accelerate our vision of a more fair and equitable market for media (and consumer data).
Thanks to Joe Zawadzki and Eric Franchi for making this possible and Joe Marchese, Heather Hartnett and the rest of our existing investors for continuing to support our growth.
