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Perry Papadopoulos

Co-Founder & VP Product @ Adelaide - Attention Metrics for Media Quality

Perry Papadopoulos is a Co-Founder and Vice President of Product and Engineering at Adelaide, a company specializing in attention-based media quality measurement.12 Here's a comprehensive overview of his background and career:

Professional Experience

Perry has an extensive background in digital media and technology:

  • Adelaide: Co-founder and VP of Product since January 20192
  • Parsec Media: Served as Senior Vice President of Product & Engineering and previously as Vice President of Production & Engineering2
  • Sled: Vice President of Production & Engineering from July 2014 to December 20172
  • eponym: Project Manager & Front-End Engineer from January 2013 to July 20142
  • MSF Global Solutions, LLC: UI/UX Designer & Developer2
  • Venue Docket: Legal Presentation Consultant from February 2010 to June 20112

Expertise and Contributions

At Adelaide, Perry has been instrumental in developing the company's attention-based measurement technology:

  • He spearheaded the development of Adelaide's AU model, which measures media quality more accurately than existing verification metrics1
  • Perry has been involved in expanding AU applications across various media types, including cinema, audio, and digital out-of-home (DOOH)3
  • He has played a key role in launching new products such as AU Audit for publishers and AU Planner for advertisers3

Background and Education

  • Perry holds a Bachelor of Arts in Fine Arts from Rice University1
  • Prior to his career in media, he was part of the founding team at an eyewear-focused e-commerce startup1
  • He has experience in developing real-time applications and producing trial-legal visual presentations for a major European transit management platform1

Personal

Perry is based in New Orleans, Louisiana, United States.2 He is fluent in Spanish and Greek.2

Throughout his career, Perry has demonstrated a commitment to improving the advertising and publishing industries, focusing on innovative approaches to media measurement and quality assessment.2

Highlights

Jan 22 · linkedin

As we take a moment to appreciate the milestones of 2023 at Adelaide, it’s impossible not to highlight the significant contributions of Google’s Sharad Kandoi, especially his well-deserved 2023 AU Award.

Sharad’s expertise in DV360’s custom bidding solutions have enabled us to integrate the AU within programmatic optimizations on Google. His contributions enabled the launch of over 30 custom algorithms, impacting various channels from Display to OLV and CTV. This marks Adelaide as first in these markets, a feat we’re incredibly proud of.

Our journey with Sharad started virtually, spanning two years of digital collaboration before we had the opportunity to finally meet in person at the Google office last year. This transition from virtual to real-world interaction only strengthened our partnership.

Sharad’s deep understanding of the Adelaide product and his ability to utilize it effectively was evident not only in our internal discussions but also in a webinar we co-hosted as his insights and expertise have always been invaluable (https://lnkd.in/g83W9cg4).

It’s been more than just work; it’s been a pleasure to collaborate with someone who is as knowledgeable as he is professional. Here’s to many more years of successful partnership and innovative breakthroughs.

#AUEverywhere #attentionmetrics #attentioneconomy

Jun 10 · linkedin

Wanted to end the week by sharing my enthusiasm and thanks around recent developments with Adelaide Metrics.

Human Ventures is leading an exciting $7 million round for us.

This investment will help us enable our clients to make buying decisions informed by evidence and media quality.

Thanks to all of our investors and advisors as well as those who’ve been along for the ride, making all of our progress to date possible.

Excited to continue this journey with Marc Guldimann, Diane deCordova, Zach Kubin, and the entire team!

We’re growing steadily throughout ’22 so please reach out if you're passionate about advertising, problem solving, and improving the state of media.

To quote Zach Kubin quoting the great Kobe Bryant, “Job’s not done.”

Related Questions

What inspired Perry Papadopoulos to co-found Adelaide?
How did Perry Papadopoulos's role at Parsec prepare him for his position at Adelaide?
What are some of the innovative products Perry Papadopoulos has led at Adelaide?
How did Perry Papadopoulos's experience in e-commerce influence his work in digital media?
What challenges has Perry Papadopoulos faced in developing attention-based media quality measurement?
Perry Papadopoulos
Perry Papadopoulos, photo 1
Perry Papadopoulos, photo 2
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Location

New Orleans, Louisiana, United States