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Marc Kirschner

Next Gen Content Strategy and Operations | AI| Digital media Entrepreneur | Speaker | Advisor | Consultant

Marc Kirschner is a renowned digital entrepreneur known for founding TenduTV and making a mark in the digital culture domain.

With a strong educational background, Marc holds an MBA in Finance, Media, and Management from Columbia Business School and a BS in Communications Studies from Northwestern University.

Throughout his career, Marc has been associated with various high-profile organizations, including being a Partner at KKA Advisors, a Mentor at NEW INC at the New Museum of Contemporary Art, and a Founder and Investor at Marquee TV.

Marc's leadership roles have included being the Chief Operating Officer at DeFiance Media, the Head of Product and Innovation at Marquee TV, and the Head of Content and Product at Marquee TV.

He has also contributed to notable platforms like The Huffington Post and held positions such as VP of Acquisition and Distribution at TenduTV.

Additionally, Marc has lent his expertise as a Member of the Advisory Committee at Dance/NYC and as a Principal at Sumaki LLC. He has a solid background in finance from his time in Private Client Services at Bear Stearns.

His varied experiences across different industries reflect his diverse skill set and ability to thrive in dynamic environments.

Highlights

Jul 10 · linkedin

Thrilled to share that KKA Advisors is among the 40 selected finalists (from 745 proposals) for the Doris Duke Foundation's Performing Arts Technologies Lab. Our proposed project, once of several concepts we are incubating alongside our consulting project, aims to revolutionize performing arts journalism production, distribution, and discovery. If funded, it has the potential to significantly impact writers, touring artists, and presenters, both domestically and internationally, and would represent a transformative shift for the entire performing arts sector.

Looking forward to the next phase! 🎭

🔗 Learn more about the program here:

Oct 3 · linkedin

I've asked chatGPT to analyze the released transcript from the Liverpool Football Club/Tottenham Hotspur Football Club VAR debacle, and to suggest areas of improvement and determine who was most at-fault. It identified 7 key areas where the decision went wrong (although 6 and 7 are after the fact), and determined that the VAR official and Assistant VAR were primarily at fault. Here is the output.

General Observations: Lack of Clarity: The conversation lacks clear, decisive language, leading to misunderstandings. Ambiguity in Terminology: The terms used are not standardized, causing confusion. Delayed Responses: There are instances where immediate action is required, but the response is delayed. Lack of Confirmation: Important decisions are not double-checked or confirmed, leading to errors. Specific Points:

  1. VAR: And stop. Check complete, check complete. That’s fine, perfect. Issue: The term "That's fine, perfect" is ambiguous. It's unclear whether the VAR official is saying the player was onside or offside. Recommendation: Use explicit language. For example, "Check complete. The player is onside."
  2. Replay operator: Wait, wait, wait, wait. The on-field decision was offside. Are you happy with this? Issue: The question "Are you happy with this?" is vague and doesn't specify what needs to be confirmed. Recommendation: Ask a more specific question like, "The on-field decision was offside. Is our VAR decision confirming that or overturning it?"
  3. Assistant VAR: Yeah. Issue: The Assistant VAR's response is too brief and doesn't clarify the situation. Recommendation: Use a complete sentence for clarity, such as "Yes, the VAR decision confirms the on-field offside call."
  4. Assistant VAR: Offside, goal, yeah. That’s wrong that, Daz. Issue: The phrase "That's wrong that, Daz" is unclear and could lead to confusion. Recommendation: Use clear language like, "The decision should be overturned; the player was actually onside."
  5. Replay operator: On-field decision was offside. Are you happy with this image? Yeah, it’s onside. The image that we gave them is onside. Issue: The Replay operator states "it's onside" but doesn't confirm this with the VAR or Assistant VAR. Recommendation: Explicitly ask for confirmation, such as "Our image shows the player is onside. Do you confirm?"
  6. VAR: Oh expletive Issue: Realization of the mistake comes too late. Recommendation: Implement a final review step before communicating the decision to the field.
  7. VAR: They’ve restarted the game. Can’t do anything, can’t do anything. Issue: The game has restarted, making it too late to correct the mistake. Recommendation: Have a mechanism in place to pause the game for crucial decisions. Summary: The key to effective VAR communication is clarity, specificity, and confirmation at each step of the process. Implementing these recommendations could significantly reduce the likelihood of such errors in the future.
Marc Kirschner
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New York, New York, United States