Sign In

Marcela Amiune

Brand and Creative Strategy Leader | Trilingual Facilitator I Behavioral Economist I Global Marketing and Advertising l fmr TBWA\Chiat\Day, Grey Global, WPP, Sony Pictures

Marcela Amiune is a multifaceted professional with a strong background in global business, marketing, and communication. She is currently associated with the USC Annenberg School for Communication and Journalism as a Global Marketing and Advertising Professor and is part of the Master of Communication Management Graduate Program.13

Professional Background

Amiune is described as a behavioral economist and a tricultural, trilingual brand, culture, and innovation strategist.3 Her areas of expertise and interest include:

  • Driving growth and brand resonance
  • DEIB (Diversity, Equity, Inclusion, and Belonging)
  • Sustainability
  • Artificial Intelligence
  • Movies and Entertainment

Career Highlights

Throughout her career, Marcela has held significant positions in the advertising and marketing industry:

  • Former roles at notable agencies such as TBWA\Chiat\Day, Grey Global, and WPP5
  • Experience as a global creative and advertising professional5

Education

Marcela Amiune recently completed her own educational journey at USC:

  • Graduated from the University of Southern California with a Master of Science degree in June 20242

Personal Attributes

Amiune is known for her diverse skill set and personal qualities:

  • Global perspective: She is described as tricultural and trilingual3
  • Leadership philosophy: Believes in facilitative leadership, emphasizing the importance of leaders as facilitators4
  • Role model: Passionate about being a role model to her child5

Marcela Amiune's LinkedIn profile (username: marcelaamiune) reflects her current role at USC Annenberg School for Communication and Journalism and her extensive experience in the global business and marketing landscape.1

Related Questions

What are some of Marcela Amiune's notable achievements in global marketing?
How does Marcela Amiune incorporate DEIB and sustainability into her marketing strategies?
What inspired Marcela Amiune to pursue a career in behavioral economics?
Can you share examples of Marcela Amiune's work at TBWA\Chiat\Day, Grey Global, or WPP?
What are Marcela Amiune's views on the future of advertising and AI?
Marcela Amiune
Marcela Amiune, photo 1
Marcela Amiune, photo 2
Add to my network

Location

United States