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Marcos Fernandez

Fiat Ventures | Fiat Growth

Marcos Fernandez is a prominent figure in the Fintech ecosystem, known for his expertise in advising and investing in digital innovation within the financial services sector.

With a diverse educational background that includes an MBA from The University of Texas at Austin, an MBA from the University of St.Gallen, and a degree in Engineering Management from the University of Arizona, Marcos brings a unique perspective to his work.

Marcos has held key roles in various organizations, including being the Co-Founder & Managing Partner at Fiat Ventures, Partner at Fiat Growth, and contributing to strategic partnerships and business development at Ripple, as well as holding positions in product marketing and management consulting at companies like SoFi and KPMG US.

Highlights

Aug 23 · linkedin

Today the letters "D.E.I." have a polarizing effect...

The term is more closely associated with a political stance than an investment strategy. But as a VC investor, I'm a capitalist at heart.

Diversity = better financial outcomes 💰

Not just for founders and investors, but for the communities they serve.

Follow my thinking for a minute: 1️⃣ As a VC, I'm tasked with investing in companies who are industry leaders 8-10 years from today. That's the power law. 2️⃣ The world a decade from today is inherently more socially homogenous, or simply put, naturally diverse than today. That's nature. 3️⃣ I want to invest in companies building for this more diverse customer base today because they reach larger audiences tomorrow. That's a growing TAM. 4️⃣ I want to back founders who have a deeper understanding of the pain points and opportunities for these large and growing audiences. That's founder-market-fit. 5️⃣ These founders, because of their understanding of this customer set, are often reflective of the same underrepresented backgrounds that match their large and growing customer base. That's good investing.

To me DEI isn't just a social decision, it's an investment decision.

DEI = alpha 📈

At Fiat Ventures we don't have a set mandate in who we invest in, but ~50% of the founders we back are of underrepresented backgrounds.

For us, DIVERSITY ISN'T IN OUR LPA (investment docs), IT'S IN OUR DNA as diverse emerging managers.

Grateful to be able to share my perspective with Sara B. at the San Francisco Business Times, and to have Co-Founders like Drew Glover and Alex Harris who share my views, values and vision for what we're building.

We're not alone.

There's a growing army of managers and allocators who understand that "it's possible to do good, and do well." They make meaningful change not just with words, but with the dollars they use to back founders and emerging managers in the space.

Investors like Samara Mejia Hernandez and Chingona Ventures, Stephanie Campbell and Diana Murakhovskaya at The Artemis Fund , Garnet S. Heraman and William Crowder at Aperture® Venture Capital, Aaron Samuels and Brian Hollins Collide Capital, Akobe Sandy, CFA at MassMutual, David Motley at BTN Ventures, Courtney Russell McCrea and Sara Zulkosky at Recast Capital, Jessica Karr Coyote Ventures, Rachel ten Brink and Herman Goihman at Red Bike Capital and so many many share these values.

Grateful to be building alongside so many like minded founders, investors and colleagues.

It's not always easy to embrace change, but no matter what we think today, our world is becoming more diverse... and that's a great thing 🌎

Aug 5 · linkedin

Raising capital isn't easy...

It's a difficult dance with a little transparency and spotty communication. You hear "no" dozens of times for each "yes" you might receive.

Appreciate Rupert McSheehy having me on the Fireside with Founders and Leaders podcast to share a few best practices on how to make the most of your time as a founder raising capital... 🚫 Disqualify quickly, it's important to quickly determine if an investor is a fit. ⏭ Understand what's next, and what the process is to get there 🙏 If it isn't a fit, thank them, and add them to your newsletter/quarterly updates

Know what you're selling... it isn't a product, service or vision... it's trust.

Raising capital takes time, and it's rooted in building deep founded relationships. It's not about a "yes" or "no" it's about building long term relationships 🌱

Grateful to have so many advisors, investors and mentors in our corner at Fiat Ventures and Fiat Growth. Raising capital isn't easy, but it's a lot of fun when you get to do it with great people around you.

Drew Glover Alex Harris Victor Colombo Kristin Manoogian Adrian Hunter Ayesha Dillon Kaley Nivens Pate

Marcos Fernandez
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Location

San Francisco, California, United States