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Margarita Rojas

Marketing Leader | Asana, Weebly, Evernote | Mom x2

Margarita Rojas is a seasoned marketing professional currently serving as the Senior Director of EMEA Marketing at Asana. With over 12 years of experience in building and scaling international marketing functions, she has a proven track record in B2B SaaS and B2C sectors. At Asana, she has been instrumental in developing marketing strategies that have significantly contributed to the company's revenue growth, exceeding $0.5 billion.

Career Highlights

  • Current Role: Senior Director of EMEA Marketing at Asana since July 2019, where she initially joined as the International Marketing & Localization Lead.
  • Previous Experience:
    • Head of EMEA Marketing at Vanta.
    • Senior Marketing & Operations Manager at Weebly (acquired by Square).
    • Senior Marketing Manager for Latin America at Evernote.
  • Board Membership: Served on the Board of Directors for Latinas in Tech from 2014 to 2019.

Skills and Expertise

Margarita specializes in:

  • International Marketing
  • Demand Generation
  • Account-Based Marketing (ABM)
  • Go-To-Market (GTM) Strategy
  • Team Leadership and Strategic Planning

She is known for her problem-solving abilities and her passion for continuous learning, which have driven her success in various marketing roles throughout her career. Additionally, she is multilingual, fluent in Spanish and English, with proficiency in French and Portuguese.

Highlights

Aug 15 · linkedin

I’m thrilled to share that I’ve started a new position as Head of EMEA Marketing at Vanta.

It’s an exciting time to join! Just a couple of weeks ago, we announced a $150 million Series C funding round to accelerate our upmarket momentum, double down on AI investments, and expand our international presence.

We’re actively hiring across various teams. By joining us, you’ll play a key role in shaping the future of security and compliance, continue driving our leadership in the trust management category, and collaborate with a talented group of regional and global operators (Michael O'Mahony, Clement Andre, Harriet Niland, Stevie Case). There’s immense opportunity and potential for impact 💜 If you’re interested, please reach out to me :)

EMEA Roles:

  • EMEA Growth Marketing (Dublin/London) >> Join our EMEA Marketing team and partner with Sally Hanrahan, Bailey Sandler and me to continue expanding Vanta in our key markets 💜 https://lnkd.in/eFnqnWXz
  • Business Development Representative II - (EMEA) >> https://lnkd.in/eHx3kug3
  • Commercial, DACH (German speaking, Dublin or London) >> https://lnkd.in/g9aEG7Wn
  • Commercial, UKI (Dublin or London) >> https://lnkd.in/gUhtm2F7
  • Partnerships Manager (London) >> https://lnkd.in/enuvZp-M

Full list here (Global + EMEA): https://lnkd.in/dnCeVgmX

Related Questions

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How did Margarita Rojas contribute to the growth of Asana's international marketing?
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What roles did Margarita Rojas hold at Evernote and Weebly?
How has Margarita Rojas' career evolved over the years?
Margarita Rojas
Margarita Rojas, photo 1
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Location

Dublin, County Dublin, Ireland