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Margarita Rojas
Marketing Leader | Asana, Weebly, Evernote | Mom x2
Margarita Rojas is a seasoned marketing leader with over a decade of experience in establishing and expanding international marketing functions for B2B SaaS and B2C companies.
During her tenure at Asana, she served as the first international marketer, spearheading the development and growth of programs and regions from inception to over $0.5 billion in revenue.
Her expertise lies in international marketing, revenue marketing, demand generation, account-based marketing (ABM), go-to-market (GTM) strategy, team leadership, strategic planning, and pipeline development.
Margarita is known for her ability to build and nurture high-performing teams and her proficiency in field marketing and localization.
She is a proactive problem solver with a keen interest in continuous learning and a relentless curiosity drive to explore new horizons.
Margarita's educational background includes a Master's in Marketing/Marketing Management from Universidad EAFIT, along with specialized studies in SQL Bootcamp and Digital Marketing at General Assembly.
Her professional journey encompasses roles such as Senior Director EMEA Marketing, Director of EMEA Marketing & Localization, Acting Head of Global Regional Marketing, and International Marketing & Localization Lead at Asana.
Prior to her tenure at Asana, she held significant marketing positions at notable companies like Square (formerly Weebly) and Evernote, where she managed marketing operations in international markets and Latin America.
Margarita has actively contributed to the tech community as a Member of the Board of Directors at Latinas in Tech and has showcased her marketing prowess in roles ranging from Brand & Customer Support Ambassador to Marketing and Communication Manager at various organizations.
She began her career with roles at Colgate Palmolive and Procter & Gamble, honing her skills in brand management and key account assistance.
Highlights
I’m thrilled to share that I’ve started a new position as Head of EMEA Marketing at Vanta.
It’s an exciting time to join! Just a couple of weeks ago, we announced a $150 million Series C funding round to accelerate our upmarket momentum, double down on AI investments, and expand our international presence.
We’re actively hiring across various teams. By joining us, you’ll play a key role in shaping the future of security and compliance, continue driving our leadership in the trust management category, and collaborate with a talented group of regional and global operators (Michael O'Mahony, Clement Andre, Harriet Niland, Stevie Case). There’s immense opportunity and potential for impact 💜 If you’re interested, please reach out to me :)
EMEA Roles:
- EMEA Growth Marketing (Dublin/London) >> Join our EMEA Marketing team and partner with Sally Hanrahan, Bailey Sandler and me to continue expanding Vanta in our key markets 💜 https://lnkd.in/eFnqnWXz
- Business Development Representative II - (EMEA) >> https://lnkd.in/eHx3kug3
- Commercial, DACH (German speaking, Dublin or London) >> https://lnkd.in/g9aEG7Wn
- Commercial, UKI (Dublin or London) >> https://lnkd.in/gUhtm2F7
- Partnerships Manager (London) >> https://lnkd.in/enuvZp-M
Full list here (Global + EMEA): https://lnkd.in/dnCeVgmX
