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Maria Henderson
Senior Manager, Global Ecommerce at La Mer at The Estée Lauder Companies Inc.
Professional Background
Maria Henderson is a highly skilled Ecommerce and Digital Marketing Consultant, specializing in the Apparel, Fashion, and Beauty industries. With a wealth of experience and a passion for creating exceptional ecommerce experiences, Maria helps manufacturers and lifestyle brands build brand awareness and foster loyalty among their consumers. Her expertise lies in elevating marketing campaigns and enhancing the overall impact through innovative strategies tailored to meet the unique needs of her clients.
Throughout her distinguished career, Maria has taken on various roles that have allowed her to develop a comprehensive understanding of the complexities of ecommerce and digital marketing. Notable positions include Senior Manager of Global Online at La Mer, under The Estée Lauder Companies Inc., where she played a crucial role in driving online strategies and enhancing brand visibility in a competitive marketplace. In addition, her previous experience as an Ecommerce Consultant at Leapify and the Director of Ecommerce at The Levy Group further solidified her reputation as a forward-thinking leader in the field.
Maria's journey in the ecommerce landscape began at ECI New York, where she started as an Ecommerce Sales Associate and worked her way up to become the Ecommerce and Digital Marketing Manager. This hands-on experience has given her a deep appreciation for the intricacies of digital platforms, allowing her to manage everything from website builds to digital marketing asset creation.
Maria is also well-versed in the operational aspects of ecommerce. Her experience includes P&L analysis, data migration management, ERP integration management, and coordination of warehousing, shipping, and logistics. Her analytical skills complement her creative solutions, enabling ecommerce businesses to not only attract customers but also convert them effectively.
Education and Achievements
Maria's educational background lays a strong foundation for her successful career. She earned two Bachelor of Arts degrees, one in Communications Studies and the other in Journalism and Mass Communications with a focus on Public Relations, from the University of Northern Colorado. This academic background has equipped her with the essential communication skills necessary to navigate the complex world of digital marketing and consumer engagement.
Mary's impressive career achievements extend beyond her organizational roles. Her passion for data and deep understanding of platforms such as Shopify enable her to leverage technology for optimal business scaling. She is committed to pushing the boundaries of traditional marketing, and her innovative approach has led to measurable successes for her clients.
Notable Projects and Collaborations
In her diverse experience, Maria has had the opportunity to collaborate with numerous leading brands in the fashion and beauty sector. At La Mer, she spearheaded intriguing online marketing campaigns that resulted in a significant increase in online sales and brand loyalty. Her ability to craft unique customer experiences has set her apart as a leader in ecommerce strategy.
Additionally, as the CEO of Bear Public Relations and Advertising, Maria showcased her versatility by venturing into public relations, allowing her to further enhance brand storytelling within the digital space. Her internships at companies such as Zaca and Bollare provided her with an early glimpse into the world of PR and fashion marketing, setting the stage for her future endeavors.
Maria has also successfully guided many lifestyle brands through the intricate process of establishing their online presence. Her commitment to helping clients navigate the digital landscape ensures that brands not only resonate with their target audiences but also maintain a sustainable growth trajectory.
Achievements
- Senior Manager of Global Online at La Mer, contributing to increased brand visibility and online revenue.
- Successfully managed ecommerce strategy and digital marketing initiatives across multiple brands and sectors.
- Built and optimized various ecommerce websites leading to enhanced customer journey experiences and increased conversions.
- Developed innovative marketing campaigns that consistently achieved key performance indicators, enhancing brand loyalty.
- Expertise in Shopify and data-driven decision-making, leveraging analytics to inform strategic direction and business growth.
- Proven track record of managing P&L, ensuring operational efficiency in every project undertaken.
- Hands-on experience in ecommerce management from initial sales associate to senior managerial positions, providing a comprehensive view of the industry.
- Initiated and executed successful marketing strategies that drive traffic and conversion rates, benefiting both clients and brands.
Maria Henderson continues to inspire and uplift businesses within the ecommerce space. Her unique blend of creative strategy and analytical skills makes her an invaluable asset to any brand looking to elevate its presence in the digital marketplace. For those seeking to optimize ecommerce experiences and enhance brand loyalty, partnering with Maria promises innovative solutions and impactful results.
