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Maria Rodriguez Caraballo

Ex-Circle | Ex- NBCUniversal | Ex- Paramount | CHIEF Member | Marketing Effectiveness | Team Leader

Maria Rodriguez Caraballo is a dynamic storyteller and a global marketing research & insights leader with a proven track record of delivering actionable consumer insights and comprehensive measurement frameworks.

With expertise in consumer behavior analysis, team building, brand positioning & strategy, marketing analytics, and presenting research data to non-research audiences, Maria excels in cross-functional collaboration and usability testing, fostering data-driven decision making.

Maria's strong presentation skills effectively communicate compelling ideas and recommendations, with a background in audience segmentation and B2B and B2C research methodologies.

Educated at Hofstra University with a focus on BBS, International Business, Maria also studied at Fordham University, honing her skills in the marketing and research domains.

Maria has held key roles in several prestigious organizations, including being the former Senior Director | Principal Researcher of Innovation at Northwestern Mutual, Senior Director Marketing Research and Insights at Circle, and Chief Member at Chief, amongst others.

Highlights

May 17 · linkedin

I have to share my experience with ChatGPT 4o. I had a nice family picture of my husband, my teenage son and teenage daughter and thought it would be fun to have our picture “cartoonized.” 4o created a cartoon version of my family in seconds (image #1). My second prompt, I asked it to make us “look more Latino” (image #2). I ended up with a 3rd child and way more endowed.
It stung. We look “cute” so you want to brush it off and laugh but it’s not funny and emphasizes that our LLMs need greater controls to mitigate bias and not perpetuate harmful stereotypes and inaccuracies- even in falls under the category of “cute”

Sep 29 · linkedin

I’m happy to share that I’m starting a new position as Sr. Director | Principal Researcher of Innovation at Northwestern Mutual!

Maria Rodriguez Caraballo
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Location

New York, New York, United States