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Marie Laurent
ART DIRECTOR - BEAUTY LUXURY
Professional Background
Marie Laurent is a highly experienced professional in the beauty and luxury advertising industry, with a remarkable career that showcases her creative prowess and international expertise. With a foundation built in the vibrant city of Paris followed by significant experiences abroad, she has successfully blended diverse cultural influences into her work. Marie's journey in advertising has been enriched through her association with prestigious agencies like Publicis Paris and Ogilvy Singapore. This international exposure not only honed her skill set but also positioned her as a preferred freelancer for clients across the United States and Europe.
Throughout her career, Marie has taken great inspiration from various fields including fashion, photography, architecture, and graphics. This multidisciplinary approach has allowed her to conceptualize and execute captivating 360° international campaigns that span multiple formats, including print, television commercials (TVC), brand identity, visual communication, digital video, and scenography. Her versatility in creative expression ensures that she consistently delivers high-impact work that resonates with target audiences.
In her current role as the Director of Creative at The Estée Lauder Companies Inc., Marie leads a talented team in creating innovative marketing strategies and branding initiatives for some of the most recognized names in the beauty industry. Her ability to navigate complex project requirements while fostering a creative environment has been instrumental in driving brand success.
Education and Achievements
Marie Laurent's academic path laid a strong foundation for her outstanding career in communication and advertising. She began her studies in Arts plastiques at Université Aix Marseille, where she developed a keen eye for aesthetics and an appreciation for artistic expression. Following this, Marie pursued higher education at SUP de Pub, where she completed her Master 1 in Communication with a focus on Direction Artistique, as well as a Bachelor’s degree and a BTS in Business Communication and Advertising. This educational background equipped her with vital skills in communication strategies and advertising principles, further enhancing her creative capabilities.
Marie’s professional journey is marked with prominent positions that reflect her growth and expertise in the field. Before her current role, she held significant creative positions at leading advertising firms including Publicis 133, where she served as the Art Director for renowned brands such as LANCÔME and CARTIER. Her tenure at Ogilvy & Mather as an Art Director for beauty products allowed her to shape the visual identity of top-tier cosmetics brands. Additionally, her freelance experiences as an Art Director at various agencies have enriched her portfolio and expanded her creative horizons.
Notable Achievements
Marie’s career is a testament to her dedication and passion for the advertising industry. Among her many achievements, her work has been recognized for its innovative approach and effectiveness in engaging audiences on a global scale. She has consistently produced compelling campaigns that blend strategic messaging with cutting-edge design, illustrating the dynamic nature of the beauty and luxury sectors.
Her commitment to excellence and creativity is evident in the numerous successful campaigns she has led from conception to execution. Not only do these campaigns exhibit her artistic vision, but they also reflect her comprehensive understanding of market trends and consumer behavior. She has established herself as a key player in crafting brand narratives that resonate emotionally with consumers, driving brand loyalty and consumer engagement.
As a dedicated professional, Marie is always looking to innovate and push the boundaries of creativity within the advertising landscape. She is open to collaborations and is eager to connect with like-minded individuals and organizations who share her enthusiasm for beauty and luxury advertising. To explore more about her work or to initiate a project collaboration, interested parties can reach out to Marie directly via her email at [email protected] or visit her portfolio website at www.marielaurentda.com.
