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Marie Matacia

Director, Shopper Analytics & Insights at Procter & Gamble

Marie Matacia is a seasoned market research professional with over 20 years of rich experience dedicated to consumer understanding and market strategy. Throughout her illustrious career, she has established herself as a passionate and effective leader, known for delivering commendable business results, nurturing top talent, and fostering collaboration across various functions and levels within organizations. Marie's expertise spans comprehensive aspects of market research, where she skillfully defines and influences business strategy across diverse brands, regions, and retail partners. Her breadth of experience includes guiding research projects from upstream innovation stages all the way to in-market analyses, ensuring that insights translate effectively into actionable business strategies.

Her ability to manage multi-million dollar budgets and supplier relations highlights her adeptness in overseeing market research initiatives at large scale, demonstrating her exceptional organizational and leadership skills. This comprehensive skill set allows Marie to excel in driving insights that inform vital business decisions and stimulate growth across markets. In her role as Director of Shopper Analytics & Insights at Procter & Gamble, she has been instrumental in harnessing consumer and shopper insights to create impactful strategies that resonate with target demographics, thus enhancing brand equity and engagement.

This unique blend of market research prowess positions Marie as an invaluable asset in the consumer products landscape, where she has made notable contributions at Procter & Gamble, one of the world’s leading multinational consumer goods companies. Through various senior managerial roles, including Senior Manager for Corporate CMK Communications and NA Bounty Senior Manager, she has continuously demonstrated her ability to analyze consumer behavior and market trends, leading initiatives that not only enhance product offerings but also meet consumer needs effectively.

Related Questions

How did Marie Matacia develop her extensive expertise in market research and consumer understanding?
What strategies has Marie Matacia implemented to influence business strategy across various brands and retail partners?
How does Marie Matacia manage multi-million dollar research budgets and supplier relationships effectively?
What insights has Marie Matacia gained from her experience in leading consumer and market research initiatives?
In what ways has Marie Matacia contributed to the advancement of shopper insights at Procter & Gamble?
How has Marie Matacia's academic background at the University of Cincinnati shaped her approach to market research?
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Marie Matacia
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Location

Cincinnati, Ohio Area