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Mario Juarez

Founder of StoryCo

Mario Juarez is a seasoned professional with a background in journalism and communication.

In 2018, Mario founded StoryCo. with a mission to empower individuals in delivering impactful outcomes through the art of storytelling.

His expertise lies in Strategic Storytelling for Impact, a framework he developed during his tenure as a senior communications leader at Microsoft.

Mario holds a Bachelor of Science (B.S.) degree in Journalism from Miami University.

Prior to founding StoryCo, he served as the Chief Marketing Officer at InsightCyber, showcasing his versatile skill set in marketing and communication.

Highlights

Jun 26 · linkedin

To my writer friends: Anyone interested in doing a bit of business storytelling with a rather large Seattle-area software company? Must be smart, fast, thick-skinned, and dedicated to great writing in the face of bureaucracy. Knowlege of AI and enterprise marketing a big plus. Message me if that's you.

Oct 2 · linkedin

How do you make a potentially dull piece about technology in law enforcement come alive? Open with a lead like this:

"It’s a formula for danger: a call comes in on a domestic violence incident, one of the most volatile and high-risk situations a police officer can encounter."

Great work by Chad Wallace and the Microsoft for Public Safety and Justice team (a client of mine), using storytelling to illustrate how generative AI translates into human benefits.

Mario Juarez
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Location

Seattle, Washington, United States