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Mario Carrasco

Co-Founder & Principal at ThinkNow

Mario X. Carrasco is the Co-Founder and Principal of ThinkNow, a prominent cultural insights agency based in Burbank, California. Established in 2011, ThinkNow specializes in multicultural market research, focusing on the Hispanic, Asian, and African American consumer segments. Under Carrasco's leadership, the agency has gained recognition for its innovative approaches to understanding cultural drivers that influence consumer behavior and decision-making.

Professional Background

Before co-founding ThinkNow, Carrasco was involved in market research and held various marketing roles. He was notably the Vice President of Online Research at Garcia Research Associates, where he developed the first nationally representative Hispanic online panel. This experience laid the groundwork for his entrepreneurial journey, as he recognized a significant gap in the market for culturally relevant marketing strategies tailored to diverse audiences.147

Contributions to ThinkNow

At ThinkNow, Carrasco has spearheaded several key initiatives, including:

  • ThinkNow ConneKt™: A MarTech segmentation solution aimed at multicultural markets.
  • DigaYGane.com: One of the largest Hispanic online panels in the industry, which provides valuable insights for various clients.123

Carrasco's expertise is reflected in his work on significant studies such as the Hispanic Millennial Project and We Are GenZ, which explore the behaviors and preferences of these demographic groups. He is also a regular contributor to industry publications like Forbes and eMarketer, sharing insights on multicultural marketing trends.156

Recognition and Impact

Carrasco has received several accolades for his contributions to entrepreneurship and market research. Notably, he was awarded the SBA 2017 Young Entrepreneur of the Year and is a graduate of prestigious programs such as the Stanford Latino Entrepreneur Institute.14 His commitment to fostering a deeper understanding of multicultural consumers has positioned ThinkNow as a leading firm in this space, serving high-profile clients including Google and Honda.47

Speaking Engagements

As a thought leader in multicultural marketing, Carrasco is frequently invited to speak at industry events such as the Google Multicultural Marketing Forum and various conferences organized by professional associations like the National Tourism Association.127

In summary, Mario X. Carrasco's journey from a high school English teacher to a successful entrepreneur exemplifies his dedication to enhancing cultural representation in market research. Through ThinkNow, he continues to influence how brands engage with diverse audiences across the United States and beyond.

Highlights

Jun 11 · nbclosangeles.com
How this English teacher pivoted to market research, co-founding ...
How this English teacher pivoted to market research, co-founding ...
Mario Xavier Carrasco on Taking the Leap - Hispanic Executive
Mario Xavier Carrasco on Taking the Leap - Hispanic Executive
Jul 31 · happymr.com
Mario Carrasco, cofounder of ThinkNow, on the Role of Diversity in ...
Mario Carrasco, cofounder of ThinkNow, on the Role of Diversity in ...
May 6 · youtube.com
Mario Carrasco, Co-Founder & Principal of ThinkNow - YouTube
Mario Carrasco, Co-Founder & Principal of ThinkNow - YouTube
May 21 · thinknow.com
Interview with ThinkNow Co-Founder and Principal, Mario Carrasco
Jul 24 · martechcube.com
Interview with ThinkNow Co-Founder and Principal, Mario Carrasco

Related Questions

What are some of Mario X. Carrasco's most notable achievements at ThinkNow?
How did Mario X. Carrasco and Roy Eduardo Kokoyachuk meet and decide to start ThinkNow?
What makes ThinkNow's approach to multicultural market research unique?
Can you provide examples of the innovative initiatives Mario X. Carrasco has launched at ThinkNow?
What awards has Mario X. Carrasco received for his work in market research?
Mario Carrasco
Mario Carrasco, photo 1
Mario Carrasco, photo 2
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Location

Los Angeles Metropolitan Area