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Marissa Frydman

Director of Digital Production at Chobani

Marissa Frydman is a seasoned product and digital professional with extensive experience in the consumer goods and technology industries. She held the position of Director of Production, Digital at Chobani from September 2019 to February 2021.1 In this role, she led Chobani's digital team, managing digital strategy and production, as well as overseeing recruitment, career progression, project velocity, and budget control.1

Currently, Marissa is the Head of Product at Tinybeans, a position she has held since July 2023.1 Her career progression at Tinybeans includes:

  • Head of Product Management (November 2021 - July 2023)
  • Senior Product Manager (September 2021 - November 2021)

Prior to her time at Chobani and Tinybeans, Marissa held several other notable positions:

  • Digital Product Director at Reconstrukt (February 2021 - September 2021)
  • Executive Producer, Digital at Chobani (December 2016 - August 2019)
  • Production Director at Adoptive (September 2009 - August 2016)

Marissa has demonstrated expertise in digital strategy, product management, and team leadership throughout her career. She has been involved in successful initiatives such as implementing Chobani's 10-year anniversary campaign, which increased the email subscriber base by 1,200% within a 3-month period.1 She also played a key role in developing and launching Chobani's first-ever merchandise line for their Gimmies yogurt product in 2019.2

Highlights

May 13 · oneclub.org
Re-imagination of Chobani - The One Club for Creativity
Re-imagination of Chobani - The One Club for Creativity
Jan 1 · mediapost.com
EIS Awards - MediaPost
Apr 22 · adsoftheworld.com
Re-imagination of Chobani - Ads of the World
Re-imagination of Chobani - Ads of the World
Mar 31 · adsspot.me
Chobani Film Case study by Team collaboration - AdsSpot
Infected Mushroom 'Become Insane' At Best Buy Theater

Related Questions

What are some of Marissa Frydman's most notable achievements at Chobani?
How did Marissa Frydman contribute to Chobani's 10-year anniversary campaign?
What strategies did Marissa Frydman implement to increase email subscribers at Chobani?
Can you provide examples of successful digital initiatives led by Marissa Frydman at Chobani?
What was Marissa Frydman's role in the development of Chobani's global B2C and B2B sites?
Marissa Frydman
Marissa Frydman, photo 1
Marissa Frydman, photo 2
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Location

New York, New York