Sign In

Mark Allen

Customer-Obsessed - Growth Marketer - Digital Strategist - Brand Development - Data Analytics & Attribution - Team Builder

Mark Allen is a seasoned marketing professional with over twenty years of experience in transforming customer experiences for various types of organizations.

He specializes in eCommerce, Marketplace, SaaS, Freemium, and Free Trial marketing strategies.

Mark has a proven track record of building high-performing teams and executing successful go-to-market strategies that drive significant annual growth.

His expertise lies in growth and acquisition marketing, customer lifecycle management, digital analytics, and customer insights.

Mark's core skills include Google AdWords, Google Analytics, SEO, SEM, direct mail, affiliate programs, lead generation, email marketing, loyalty & rewards programs, e-commerce, programmatic display, and social media strategy.

He is also well-versed in traditional advertising channels such as TV, radio, video, audio, and OOH.

Mark holds a Bachelor of Arts (B.A.) in Sociology/Business from Duke University.

His previous roles include VP of Performance Marketing at Snagajob, VP of Customer Marketing at ezCater, and various leadership positions at Upromise, Carbonite, Prospectiv, MobileSphere, Woolf Associates, and RHB Ventures.

Mark Allen
Add to my network

Location

Greater Boston