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Mark Goldman

Director, Retail Marketing and Brand Experience at Vans

Mark Goldman is a seasoned marketing professional with extensive experience in the retail and brand marketing sectors. He served as the Director of Retail Marketing and Brand Experience at Vans, a Division of VF Outdoor, from August 2018 to April 2021.1 In this role, he was responsible for leading teams across Creative, Retail Operations, Sports Marketing, and Legal to reset Vans' Direct-to-Consumer (DTC) Marketing and Experience strategy, focusing on community engagement and high-touch in-store experiences.1

During his tenure at Vans, Goldman:

  1. Developed city-specific strategies and campaigns to drive awareness, traffic, and community engagement at strategic DTC locations in New York, Los Angeles, and Chicago.1
  2. Launched Studio 808 and Channel 66, which were experiential retail platforms based out of Vans stores in Los Angeles, New York, Chicago, and Mexico City.1

Goldman's career at Vans extended beyond this role. He later became the Director of Product Marketing for the Americas (April 2021 - September 2022) and then the Global Brand Director for Vans Pinnacle (September 2022 - January 2024).1

Prior to joining Vans, Goldman held significant positions at other major brands:

  • Senior Brand Director for Bud Light at Anheuser-Busch InBev (2015-2017)1
  • Various roles at Nike, including Global Brand Manager for Nike SB (2007-2015)1

As of February 2025, Mark Goldman is serving as the Sr. Director of Brand Marketing at FILA USA, a position he has held since May 2024.1

Related Questions

What are some of the key marketing strategies Mark Goldman has implemented at Vans?
How did Mark Goldman's role at Nike influence his approach at Vans?
What was the impact of Mark Goldman's experiential retail platforms like Studio 808 and Channel 66?
How did Mark Goldman's work at Anheuser-Busch shape his marketing style at Vans?
What are some notable campaigns Mark Goldman has led at Vans?
Mark Goldman
Mark Goldman, photo 1
Mark Goldman, photo 2
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Location

Los Angeles, California, United States