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Mark Kapczynski

Chief Marketing Officer (CMO) | former Microsoft | former Experian | former Yodlee | Loves consumer subscription businesses | works across Gaming | Media | Consumer Services | Renewable Energy | Fintech | Martech

Mark Kapczynski is a seasoned marketing executive currently serving as a Marketing Strategy Advisor at West Monroe and as the Chief Marketing Officer (CMO) at Kontrol Media.13 With over two decades of experience in the marketing industry, Mark specializes in developing and executing innovative, data-driven marketing strategies across various sectors including consumer services, ecommerce, SaaS, Martech, fintech, and retail.3

Key aspects of Mark Kapczynski's professional profile include:

  1. Current Roles:

    • Marketing Strategy Advisor at West Monroe1
    • Chief Marketing Officer (CMO) at Kontrol Media (since January 2022)3
  2. Previous Experience:

    • CMO at Gooten (April 2020 - December 2021)3
    • CMO at Wrench, Inc. (October 2019 - April 2020)3
    • Senior roles at companies like Jumpshot Inc, Envestnet | Yodlee, and Experian Consumer Services3
  3. Areas of Expertise:

    • Omni-channel marketing strategy and execution
    • Brand development and positioning
    • Digital marketing optimization
    • Data-driven decision making and analytics
    • Customer acquisition and retention1
  4. Education:

    • Bachelor's degree in Film and Television from UCLA
  5. Additional Roles:

    • Executive Director of the UCLA Venture Capital Fund2
    • Mentor at the LA Chamber of Commerce's Bixel Exchange

Mark's career has been marked by significant achievements, including leading successful rebranding efforts, implementing data-driven digital marketing strategies, and driving substantial increases in customer acquisition and brand awareness across various companies.13

Highlights

Key Topics for CMOs to Prioritize in 2025 with Mark Kapczynski
Oct 31 · kontrolmedia.com
Mark Kapczynski | Kontrol Media Consultancy
Oct 21 · The Seattle Times
The supply chain meltdown will make holiday shopping messy this year. Here’s what you need to know - The Seattle Times
How the supply chain will impact holiday shopping - The Washington Post
Feb 27 · alumni.ucla.edu
Mark Kapczynski '93 - UCLA Alumni Association
Mark Kapczynski '93 - UCLA Alumni Association

Related Questions

What are some of the most successful marketing strategies Mark Kapczynski has implemented?
How has Mark Kapczynski's experience at Kontrol Media influenced his approach at West Monroe?
What industries has Mark Kapczynski worked in, and how has his experience varied across them?
Can you provide examples of the measurable growth Mark Kapczynski has achieved in his roles?
What are the key skills and qualifications that make Mark Kapczynski a sought-after marketing advisor?
Mark Kapczynski
Mark Kapczynski, photo 1
Mark Kapczynski, photo 2
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Location

Los Angeles, California, United States