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Mark Phibbs

Vice President Marketing | CMO | @Cisco @Adobe @Microsoft @IBM | Marketing Academy Fellow | GAICD

Mark Phibbs is a seasoned marketing executive with over 30 years of experience in the technology industry. He currently serves as the Vice President of Global Campaign, Content and Industries Marketing at Cisco, a position he has held since June 2022.12

Throughout his career, Phibbs has worked for several major tech companies:

  1. Cisco (2017-present):

    • Current role: VP of Global Campaign, Content and Industries Marketing
    • Previous role: VP of Global Marketing Insights and Analytics & APJC Marketing
  2. Adobe (2004-2016):

    • VP Marketing EMEA
    • Senior Director of Global Channel Marketing
    • Senior Director Marketing - Asia Pacific
  3. Microsoft (1994-2003):

    • CEO Microsoft Hong Kong
    • General Manager, Business Development / Marketing Director for Asia, Eastern Europe, Australia/NZ
  4. IBM (1987-1994):

    • Marketing Director A/NZ
    • Sales Executive

Phibbs is known for his expertise in digital-first and social-first marketing strategies, focusing on personalization and efficient brand promotion.1 He emphasizes the importance of working closely with sales teams and improving online presence to safeguard brands, especially in the B2B world.1

His educational background includes a Bachelor of Business in Marketing and Finance from the University of Technology, Sydney, and additional executive education from institutions like the University of California, Berkeley, and London Business School.2

Highlights

Dec 1 · hottopics.ht
Marketing Leaders: interview with Mark Phibbs - HotTopics
Marketing Leaders: interview with Mark Phibbs - HotTopics
Cisco shuffles APAC marketing leadership - Marketing-Interactive
Jun 28 · youtube.com
Mark Phibbs, VP Global Marketing Insights and Analytics at Cisco
Mark Phibbs, VP Global Marketing Insights and Analytics at Cisco

Related Questions

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Mark Phibbs
Mark Phibbs, photo 1
Mark Phibbs, photo 2
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Location

Singapore