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Mark Peterson

Principal, Digital Portfolio

Mark W Peterson is a seasoned professional with a strong background in SAP Customer Engagement and Commerce (CEC) solutions, including hybris, SAP CRM, SAP Cloud for Customer, and various SAP Marketing solutions like CEI, Loyalty Management, and CDM. With a focus on customer master data, social data, web & mobile interaction data, and digital marketing data, Mark has a wealth of experience in managing diverse customer interaction data within the CEC framework.

In today's rapidly evolving business landscape where interactions with customers span both physical and digital realms, Mark has expertise in helping businesses navigate the transition from legacy systems to consumerized technologies. He specializes in deploying CEC solutions, including CDM, across different industries, catering to the unique needs of retailers and other verticals within the SAP ecosystem.

Mark's educational background includes a BS in Marine Biology, Chemistry, and Math from Roger Williams University. Leveraging this diverse educational foundation, he has excelled in various leadership roles in renowned organizations such as Capgemini, hybris Software (an SAP Company), Starmount, Oracle Retail, 360Commerce, and Ingenico. His experience spans roles like VP of Sales, Director of Sales, Client Executive, and Director of Sales Operations, showcasing his versatile skill set and strategic acumen in sales and operations.

With a profound understanding of the hybris OmniCommerce™ solution and its ability to provide consumers with a unified brand experience across different channels in B2B, B2C, and B2B2C scenarios, Mark W Peterson stands out as a proficient professional adept at driving seamless omnichannel strategies for businesses.

Mark Peterson
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Location

Greater Atlanta Area