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Mark Zhong

iOS Developer, Entrepreneur

Mark Zhong is a professional with a solid educational background in Computer Science, holding a Master of Science (MS) from New York University and a Bachelor of Science (BS) from Chongqing University.

Mark has gained extensive professional experience in various roles, currently serving as a Senior iOS Developer at AiCure. He is also known for his entrepreneurial ventures, having previously founded Drone Buddy.

Prior to his current roles, Mark has held key positions such as Senior iOS Developer Contractor at Zipari, Senior iOS Developer at LabCoNYC, Indie App Developer at Green Lake Technology, and Equity Trader at Chimera Securities.

Mark's journey into the tech industry began with internships at Numerix and MSCI Inc., where he gained valuable insights into the financial and tech sectors.

Mark Zhong's diverse professional background showcases his adaptability, expertise in iOS development, entrepreneurial spirit, and multidisciplinary skills.

Highlights

Feb 20 · linkedin

The Journey of Building EarningsDigest AI

Dec 12 · linkedin

I have just done my first LinkedIn Ads, and found some interesting insights that I'd like to share here.

Having previously dabbled in advertising on TikTok, Instagram, and Reddit, where the cost-per-click (CPC) hovers around $1 in my niche, I was intrigued to observe the differences on LinkedIn. Here, CPC costs are notably higher, ranging between $6 - $8. However, this investment yields high-quality leads, echoing the adage: "You get what you pay for", especially in digital marketing.

LinkedIn recommends incorporating five ad assets into each campaign. In alignment with this advice, I included five videos: two were formal product demos in landscape format, and three were short, TikTok-style clips. Surprisingly, the most casual of these – a raw, slightly shaky TikTok video (complete with its original watermark!) – emerged as the top performer with the lowest CPC at $2.75.

Curious to see this top-performing ad? here is the link: https://lnkd.in/ggwDAt2M

This metric has been quite enlightening for me, and I hope it offers valuable insight to you too.

M
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Location

New York City Metropolitan Area