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Martijn van Horssen
Entrepreneur at heart, AI whisperer by trade
Professional Background
Martijn van Horssen is a distinguished leader in the digital media industry, boasting an impressive 16 years of hands-on experience. Known for his visionary approach and passion for innovation, Martijn has successfully co-founded several ventures that have shaped his career and contributed significantly to the B2B landscape. Currently serving as the co-founder of Marketlyft, Martijn has dedicated his expertise to helping businesses with revenues between $500,000 and $10 million unlock their growth potential. Marketlyft stands out in the marketplace as a specialized growth service that focuses on B2B companies, offering solutions tailored to the dynamic and evolving digital environment.
Martijn's journey reflects a profound understanding of new business development, new media, and mobile applications—key pillars in today’s digital economy. At Marketlyft, he leverages his extensive network and industry insight to boost client growth trajectories and optimize their return on investment (ROI) in marketing and sales initiatives. The company embraces a partnership philosophy, prioritizing client success and fostering long-term relationships through comprehensive services that include content creation, campaign management, and Sales Development Representative (SDR) support. Martijn's approach goes beyond conventional service provision; he aims to align closely with client goals, ensuring their strategies lead to measurable growth outcomes.
Education and Achievements
Martijn's educational background laid a strong foundation for his professional journey. He studied at CSG Jan Arentsz, where he developed critical thinking and analytical skills that would serve him throughout his career. He further honed his expertise at the esteemed HU University of Applied Sciences Utrecht (Hogeschool Utrecht), where he delved deeper into aspects of technology and media, which became instrumental in shaping his career path.
In the course of his professional endeavors, Martijn has not only co-founded Marketlyft but has also played crucial roles in multiple organizations that reflect his commitment to innovation and technology. His tenure as Co-Founder at House of Skinology highlighted his entrepreneurial spirit and capability in establishing sustainable business models. As an Investor and Tech Guru at Padel Powers, he shared his strategic insights, emphasizing the need for technology-driven solutions in modern business.
Martijn’s previous role as CEO/Partner at 24i showcased his leadership abilities in a fast-paced environment. Under his guidance, 24i thrived as a leading interactive media company, where he was instrumental in the development of cutting-edge media solutions. Martijn's journey also includes significant contributions as an Interactive Media Developer at De Telegraaf and New Technology Engineer at Holco Publications, where his collaborative approach and technical prowess facilitated numerous successful projects. His breadth of experience across various sectors within the digital media landscape is indicative of his adaptability and foresight in recognizing industry trends.
Achievements
Martijn van Horssen’s career is characterized by several notable achievements that have propelled his status as an influential figure in the digital media industry. One of his standout accomplishments is co-founding Marketlyft, where he has directly affected the growth trajectories of various B2B clients, enabling them to navigate complex market challenges and leverage innovative solutions that drive positive outcomes. The blend of creative content and strategic marketing that Marketlyft provides is a testament to Martijn's forward-thinking mindset.
His experience at 24i as CEO and Partner allowed him to not only lead a successful team but also propel 24i to new heights in interactive media, fostering innovation and creativity within the organization. Martijn's contributions to 24i helped establish the company as a trusted name in delivering engaging media experiences.
In summary, Martijn van Horssen exemplifies the qualities of a seasoned leader, entrepreneur, and innovator in the digital media realm. His journey is characterized by a commitment to fostering growth for B2B companies, grounded in a robust educational foundation, extensive practical experience, and a collaborative spirit that seeks to push the boundaries of what’s possible in the digital space.
