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Martin Aguinis
Founder @ SendtoWin | Stanford MBA | Forbes 30 Under 30 | ex-Google, YouTube
Martin Aguinis is an accomplished entrepreneur and marketer, known for his achievements in the tech industry.
With an MBA from Stanford University and a background in Business, Marketing, and Technology Management from Indiana University, Martin has a strong educational foundation.
Originally from Buenos Aires, Argentina, Martin has a diverse skill set and a passion for traveling, martial arts, running, and coffee.
Martin's professional journey includes founding companies in various sectors like video, sales, ride-sharing, and events, with successful exits, such as selling his software startup AccessBell to the Tata Group.
He has held key roles at prestigious organizations like Google, where he spearheaded Global Marketing for Flutter, growing the user base significantly.
Martin's expertise extends to product marketing, digital marketing, and strategic consulting, making him a well-rounded professional in the tech and marketing spheres.
His contributions have been recognized globally, with honors like Forbes 30 Under 30 and PMA's International Rising Star in Marketing.
Martin has also been engaged in public speaking and mentorship as a Keynote Speaker and Ambassador at Product Marketing Alliance.
His diverse experience ranges from co-founding startups like SendtoWin and Clipjoy to advising companies like FlutterFlow, showcasing his entrepreneurial spirit and industry insights.
With a rich background encompassing technology analysis, venture capital, and immersive programs at Google, Martin is a versatile professional with a proven track record of success.
Highlights
🚨 Open rates might be misleading and hurting your outbound sales! 🚨
Relying on open rates to measure email success could be leading you astray, impacting your revenue potential. 📉💸
Apple's recent update has serious implications, making email data pre-loaded and distorting open rates. This means that emails in spam or promotions folders that were never seen might still show as 'opened'. 😱
At SendtoWin, we’ve shifted away from open rates due to:
❌ Inaccuracy: Inflated numbers provide a false sense of accomplishment. ❌ Tracking Pixels: They can harm deliverability. Turning off open rate tracking led to a 27% increase in replies over 70+ campaigns.
Instead, we prioritize engagement metrics like reply rates and positive reply rates. These metrics truly reflect deliverability and precise targeting. 📬
💡 What metrics do you prioritize in your email campaigns? Share your insights in the comments below.
#B2BSales #EmailMarketing #SalesTips #SendtoWin #OpenTracking
🚀 Top Tips for B2B Cold Emailing Success 🚀
We've sent tens of millions of b2b emails at SendtoWin on behalf of hundreds of companies. Here are some tips that helped make the content of their cold emails stand out and generate great results:
Personalization is Key 🔑: Tailor each email to the recipient. Mention their name, company, and specific challenges they might be facing. It shows you’ve done your homework and aren’t just blasting out generic messages. If you are sending hundreds of emails per day, use smart tags to personalize some of the email or segment your batches to make the content specific to the group you are targeting.
Compelling Subject Line 📨: Your subject line is the first thing recipients see. Make it intriguing and relevant to grab their attention. Aim for a balance between curiosity and clarity. A/B test several of them and turn off the worst performing ones.
Value Proposition Upfront 💡: Quickly convey the value you bring. Highlight how your solution addresses a specific pain point or need they have. Be clear, concise, and focused on benefits, not just features. Do not just start by introducing yourself.
Social Proof 📊: Include testimonials, case studies, funding, or notable clients to build credibility. Showing that others have benefited from your product or service can boost your trustworthiness.
Clear Call-to-Action (CTA) 📅: End with a clear, actionable step. Whether it’s scheduling a call, downloading a resource, or attending a webinar, make it easy for the recipient to take the next step. Oftentimes a softer CTA like "can I send over more information as a next step" is stronger for generating interest and a reply than "can we meet for 15 minutes this week."
Follow-Up Diligently 🔄: Persistence pays off. If you don’t get a response, follow up politely. Sometimes, it takes a few touch points to get noticed. Consider using LinkedIn as a 1-2 punch besides sending more email steps.
Track and Optimize 📈: Use tools to track open rates, responses, and other metrics. Analyzing this data can help you refine your approach and improve your success rate over time.
Cold emailing isn’t easy, but with the right approach it can open doors to important opportunities and revenue. If you want more detailed tips and examples, I'm adding an article in the comments that Samuel and I wrote with Apollo.io about effective email outreach.
Do you have any other content tips? Please share them below! 👇
#B2B #ColdEmailing #Sales #Marketing #LeadGeneration #SendtoWin
