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Martina D'Ercoli
Creative and Strategic Designer
Martina D'Ercoli is a remarkable creative professional with over 11 years of enriching experience in the communication landscape. Her strong foundation is built upon ingenio, imaginación y gusto estético, which translates to ingenuity, imagination, and aesthetic taste—cornerstones that guide every project she undertakes. Martina specializes in developing brand identity and image, creativity, on and offline design, and comprehensive communication strategies that resonate with diverse audiences. Her extensive skill set and seasoned approach have positioned her as a leading figure in her field, helping businesses navigate the complexities of modern communication and design.
Professional Background
Martina currently serves as the Creative Design Manager at The Shed Coworking, where she skillfully leads a dynamic team to create compelling branding and design solutions that meet the needs of various clients. In this capacity, she employs her vast knowledge and innovative thinking to transform ideas into visual identities that truly represent brands. Prior to this role, she worked as a Creative and Strategic Designer in a freelance capacity, where she honed her skills and developed unique strategies that aligned with clients' visions, helping them realize their branding and design goals.
Before venturing into freelance work, Martina gained valuable experience at JWT, one of the world’s leading advertising agencies, as a Strategic Planning Assistant. Her role involved analyzing market trends and consumer insights, which contributed to the development of effective marketing strategies. Martina’s versatility also shines through her collaborations and her involvement at ESDEN - Escuela de Negocios, where she engaged in diverse projects that enhanced her strategic design skills.
Additionally, her tenure as Art Director and Motion Designer at Producciones El Exilio showcased her ability to lead creative projects while delivering high-quality visual content. At NextMedia Lab, she furthered her expertise as a Visual and Motion Designer, contributing her artistic vision to various multimedia projects, enhancing communication and viewer engagement through striking visual narratives.
Education and Achievements
Education has played a pivotal role in shaping Martina’s approach to her craft. She studied at prestigious institutions such as the Politecnico di Milano, where she earned a Laurea in Disegno Industriale, specializing in Design and Visual Communications with outstanding 100/100 with honors. This rigorous academic background laid the groundwork for her design philosophy and creative processes.
Martina also pursued a Master's degree in Communication, Event Organization, and Protocol at ESDEN Escuela Superior de Negocios y Tecnología, where she achieved an impressive score of 9.85. This advanced education equipped her with the necessary skills to manage and strategize communication efforts effectively. Additionally, she has completed a specialized course in Audiovisual Art Design at IED - Instituto Europeo del Design, further broadening her knowledge in the influential realms of audiovisual design and creativity.
Through these educational experiences, Martina has not only acquired technical skills but has also cultivated a deep understanding of the importance of effective communication in bringing ideas to life and forging connections between brands and their audiences.
Achievements
Throughout her career, Martina has accomplished many notable successes that underscore her expertise in design and communication. Her work has significantly enhanced brand identities and has helped shape the visual narratives of diverse businesses across various industries. As a Creative Design Manager, her leadership and innovative approach have led to successful campaigns that engage audiences and elevate brand presence.
Her artistic vision and technical skills were essential in producing high-quality motion design projects that captivated viewers and communicated messages effectively at every stage. Whether through digital media or traditional print, Martina embraces the challenge of crafting compelling visuals that stand out in an increasingly competitive landscape. Her contributions to various organizations have not only met but exceeded client expectations, establishing her as a go-to professional in the realm of creative design and strategic communication.
