Sign In

Maryann Wylie

Digital Marketing - Branding - #STEM4Girls Advocate

Professional Background

Maryann Wylie is a tri-lingual, results-driven professional with over 20 years of rich and diverse experience in the technology industry. She has built a storied career focused on delivering innovative sales-aligned marketing programs and strategies that resonate deeply within the marketplace. Her command over three languages enhances her communication skills, allowing her to engage effectively with a broad range of audiences and stakeholders.

At SAP, Maryann has made remarkable contributions by spearheading the development, pilot testing, and rollout of various marketing campaigns, programs, and innovative tools for channel partners. Her ability to identify and address marketing gaps has been pivotal in crafting solutions that bolster SAP’s brand visibility and outreach. Notably, she managed the demand generation for the company’s SME (Small and Midsize Enterprise) brand-to-demand paid media and advertising program during the crucial years of 2016 and 2017. Her efforts in these initiatives created a significant demand for small and midsize business solutions across nine countries spanning five regions, resulting in a remarkable yield of €28 million in pipeline. Maryann's collaborative and results-driven approach has garnered appreciation and recognition across various cross-functional and regional teams, solidifying her reputation as a dependable asset in high-intensity environments.

Throughout her journey, Maryann has consistently demonstrated exceptional leadership qualities and a keen understanding of marketing dynamics. Her strategic vision and execution capabilities have enabled her to thrive in competitive landscapes while maintaining a focus on the team’s overall success. She is not just a leader but also a mentor, imparting knowledge and insights to develop future leaders in marketing and sales.

Education and Achievements

Maryann Wylie holds a solid academic foundation in business, marketing, and international business, having studied at Florida International University. Her educational background has equipped her with the theoretical knowledge and practical skills necessary to navigate the complexities of the technology and marketing sectors. Her academic pursuits have undoubtedly contributed to her ability to implement effective marketing strategies that have measurable impacts on sales pipelines.

Career Highlights

  • Director, Global Partner Ecosystem and Midmarket at SAP: In this role, Maryann has taken the helm in managing partnerships and fostering relationships intended to boost SAP’s market positioning and foster growth within the midmarket segment.
  • Director, Global Channel Partner Marketing & SME at SAP: Leading initiatives that harmonize global and regional marketing strategies with channel partner needs, ensuring that programs are integrated and effective.
  • Director, Global Indirect Channel, Global Channels & General Business at SAP: Implementing scalable marketing solutions that cater to both direct and indirect sales channels, enhancing SAP's outreach efforts.
  • Sr. Marketing Manager, Latin America and Caribbean at Websense: At Websense, she further honed her skills, managing marketing efforts across a diverse range of cultural and economic landscapes.
  • Her foundational roles as an International Marketing Manager at Websense and prior positions at PRI - Project Resources Inc, Interamerican Marketing Solutions, and PC Magazine, highlight her extensive background in marketing and advertising, ensuring a well-rounded approach to her current endeavors.

Maryann’s professional journey reflects her dedication to marketing excellence and her commitment to achieving results. Her proactive nature and ability to nurture relationships have made her a key player in every organization she’s been part of, while her achievements stand as a testament to her strategic approach and marketing acumen. As she continues to thrive in her professional life, Maryann Wylie remains a source of inspiration and a model of success in the marketing domain.

Related Questions

How did Maryann Wylie develop her expertise in international marketing strategies?
What marketing innovations has Maryann Wylie implemented at SAP to drive sales growth?
In what ways has Maryann Wylie leveraged her tri-lingual abilities in her marketing roles?
What are the most significant challenges Maryann Wylie has faced in the technology industry, and how has she overcome them?
How does Maryann Wylie’s educational background contribute to her success in marketing at SAP?
What leadership qualities does Maryann Wylie exhibit that make her an effective director in marketing?
Maryann Wylie
Add to my network

Location

Dallas-Fort Worth Metroplex