Sign In

Masoud Loghmani

GM and Global Head of Product: Brand Advertising | Angel Investor | ex-Google, Accenture

Masoud Loghmani is the General Manager (EVP of Product Management) responsible for Brand Advertising at TikTok, a position he has held since January 2023. In this role, he leads the product and go-to-market teams focused on brand advertising, contributing to TikTok's significant growth in this sector, which is part of a larger business model generating billions in annual revenue.1

Before joining TikTok, Loghmani had a notable career at major tech companies, including YouTube and Google, where he served as a Senior Product Manager. His expertise lies in product innovation and brand monetization strategies. He has also founded and scaled several startups, showcasing his entrepreneurial spirit. Additionally, he held leadership roles at Accenture, where he directed innovation strategies and product management initiatives.2

Loghmani holds an MBA with a focus on Marketing and Finance from the Kellogg School of Management at Northwestern University, and a Bachelor of Science in Physics from the University of Maryland College Park.2

Highlights

Aug 21 · adage.com
How TikTok's approach to brand suitability empowers advertisers ...
Nov 10 · iabtechlab.com
Advanced Television: The Quest for Universal Addressability

Related Questions

What are some of the key projects Masoud Loghmani has led at TikTok?
How did Masoud Loghmani's experience at YouTube influence his role at TikTok?
What are the main challenges Masoud Loghmani faces in brand advertising at TikTok?
Can you provide more details about the companies Masoud Loghmani founded?
How has Masoud Loghmani's background in physics influenced his career in product management?
Masoud Loghmani
Masoud Loghmani, photo 1
Masoud Loghmani, photo 2
Add to my network

Location

San Mateo, California, United States