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Matheus Vigel
Head of product
Professional Background
Matheus Vigel is a distinguished marketer and business developer with a robust career that spans over five years, primarily focusing on creating innovative solutions for the Latin American market. His extensive experience and deep understanding of customer research and business prototyping have positioned him as a key player in the industry. Matheus has consistently demonstrated his ability to solve complex problems and identify disruptive solutions, even when operating under budget constraints. This impressive skill set has enabled him to cultivate high-performance technology teams, enhancing productivity and driving significant growth.
Matheus's career is marked by a series of notable positions in respected organizations that highlight his expertise and commitment to excellence. Currently, he serves as the Head of Products at Wine Locals, where he leads product development and strategy to optimize offerings and meet consumer demands. Before this role, he enjoyed a fruitful tenure at Laureate International Universities as both the Market Intelligence Coordinator and Specialist, where he played a crucial role in analyzing and interpreting market data to inform strategic decisions.
While working at Grupo RBS, Matheus progressed through various levels, starting as a Marketing Intelligence Assistant and gradually advancing to a Marketing Intelligence Analyst III. His journey began as a Sales Support Assistant at DHL, where he honed his foundational skills in business operations and customer service. Each position has contributed to building Matheus’s comprehensive skill set that encompasses strategic marketing, business development, and market intelligence.
Education and Achievements
In pursuit of academic excellence, Matheus completed an Executive MBA in Strategic and Economic Management from the prestigious Fundação Getulio Vargas. This advanced education further equipped him with the necessary tools to navigate the complexities of the business landscape, particularly in strategic decision-making and economic analysis. Prior to this, he earned a Bachelor of Business Administration (B.B.A.) in Marketing from the Universidade Federal do Rio Grande do Sul (UFRGS), providing him with a solid foundation in marketing principles and practices. Additionally, he completed a Bacharelado em Administração at the same institution, further showcasing his commitment to a comprehensive understanding of business administration.
Matheus's academic background supports his remarkable career trajectory and his ability to effect change. His profound comprehension of market dynamics enables him to devise strategies that align with business goals while addressing the needs of consumers in Latin America. Moreover, his focus on developing high-performance technology teams reflects not only his leadership skills but also his dedication to fostering innovation in the marketing field.
Achievements
Throughout his career, Matheus Vigel has achieved numerous milestones that underscore his capabilities as a marketer and business developer. By integrating market intelligence with practical business strategies, he has successfully enhanced product offerings and improved customer engagement for various companies. His focus on data-driven decision-making has been pivotal in shaping successful marketing campaigns and fostering lasting business relationships across the regions he has operated in.
By leading and mentoring technology teams, Matheus has ensured that organizations maximize their resources and deliver exceptional results. His unique approach to problem-solving allows him to navigate challenging situations adeptly, transforming potential setbacks into opportunities for growth. Furthermore, his strategic initiatives have generated positive impacts on revenue and customer satisfaction metrics, solidifying his reputation as a trusted leader in marketing and business development.
In conclusion, Matheus Vigel's career is characterized by a blend of academic prowess and real-world experience, particularly in the dynamic fields of marketing and business development. His ability to leverage data, lead high-performing teams, and innovate within limited budgets has enabled him to shine in his roles. As he continues to advance in his career, his contributions to the industry will undoubtedly create ripples of success that benefit both his organizations and the broader business community.
