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Matthew Baker
Co-Founder at BAMM
Matt Baker is one of the founding partners and the Chief Creative Officer at BAMM, a global insight agency with offices in London and New York.1 As a co-founder, he plays a crucial role in running the UK office while also supporting creative output from both the New York and London locations.1
Matt has a passion for communicating insights and strategy in compelling and inspiring ways. He is particularly enthusiastic about BAMM's method-agnostic approach and focuses on how to action insights more effectively across client businesses.1
BAMM, which stands for "Brilliant Artists Make Meaning," is an agency that creates momentum for big brands by applying disruptive thinking to research and insights.2 The company specializes in using innovative methods to solve brand, communication, and innovation challenges for their clients.1
Matt's LinkedIn username is indeed matthewbakerbamm, confirming his association with the company.24 His experience extends beyond his role at BAMM, as he has previously worked in freelance planning and photography.3
In addition to his work at BAMM, Matt is also a photographer. He serves as the Head of Creative at BAMM London, where he utilizes photojournalism and video to bring research findings to life in more engaging ways.5
Highlights
🚗How does love for Ferrari make people feel part of a community?
“There’s the Joy of getting that much rarer opportunity to engage with people, with similar interests”
We’ve explored what Joy looks like across generations. Oleh, one of our triad participants, speaks on his affinity for rare cars and the Joy of connecting with others.
Watch on to hear more!
▶️To discover more about our research into capturing authentic brand Joy, check out our Drop report: https://lnkd.in/dHAPAu97
#MRX #BrandJoy #BrandStrategy #Automotive #RetroCars
🪀It’s never too late to find Joy in what you loved as a kid.
Author and teen world rowing champion Jenny Knight explores how getting into sports again brought back the childhood joys of sportsmanship, a newfound resilience for day to day life, and the blossoming of friendships.
Read on to hear about the power of reconnecting with old passions, and the unexpected happiness this can bring: https://lnkd.in/e7UPePhM
Via The Guardian
💭Interested in learning more about what Joy looks like? Check out our latest Drop report here, where we explore this emotion here: https://lnkd.in/eZWDk7-U #MRX #MarketResearch #BrandJoy #Marketing #BrandStrategy
