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Matt Bijarchi

Simplifying creative + production for brands

Matt Bijarchi is the Managing Partner and Founder of Blend, a creative production company based in Los Angeles. With over 20 years of experience in the industry, he has held significant leadership roles at notable advertising agencies, including Y&R and TBWA/Chiat/Day, as well as at the Creative Artists Agency (CAA) .12

Bijarchi specializes in executive producing branded content and technology products, showcasing a strong passion for creating multi-platform content. His work has garnered numerous accolades, including three Emmy nominations for Best Commercial and awards from prestigious organizations such as the Webby Awards and Cannes Lions. Additionally, some of his projects are part of the permanent collection at the Museum of Modern Art (MoMA) in New York .1

Under his leadership, Blend focuses on delivering world-class branded content rooted in strategic insights, aiming to provide clients with nimble service while eliminating traditional agency middlemen .1 The company operates with a small team but emphasizes creative excellence and transparency throughout its project-based processes .2

Highlights

Apr 29 · linkedin

Producer Pro Tip: Simplify the Workflow

The efficacy of UK commercial producers has always inspired me.

They have fewer layers of management and the work is at least as good, if not better than anywhere else.

They manage to do more with less. Less people, less overhead, less waste.

They simplify the process, while still prioritizing the creative above all else.

They are great people to learn from.

Apr 3 · linkedin

Appreciate Real Business UK republishing my interview in their newsletter www.realbusiness.co.uk www.weareblend.la

Related Questions

What are some of Matt Bijarchi's most notable projects at Blend?
How did Matt Bijarchi's experience at Y&R and TBWA/Chiat/Day influence his approach at Blend?
What awards has Matt Bijarchi won for his work in branded content?
How does Blend's project-based model differ from traditional ad agencies?
What makes Blend's approach to video production unique?
Matt Bijarchi
Matt Bijarchi, photo 1
Matt Bijarchi, photo 2
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Location

West Hollywood, California, United States